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Sports fashion

10 best sportswear brands for women nowadays (Part 1)

The sportswear initially consisted of only good sweat-absorbing clothes, tight black leggings, and an oversize T-shirt. After that, brands have invested time, money, and technology into sportswear, models of sportswear from there are also very diverse to suit each type of workouts such as gym, running, yoga, or other sports.

The prerequisite for any sports suit is to be comfortable, breathable, and absorbent of sweat. Choosing the right sports bra, and choosing which brand of sports suit is appropriate for body shape and what form of sport is very important.

First, let’s look at some of the best brands of sportswear on the market today and, together with Home Wear, learn how to choose sportswear that will suit your body and your training style.

Nike

From yoga pants to jackets, hoodies, accessories, shoes, or anything you can think of about sportswear, Nike is always the first choice. The brand has products for all types of workouts and is suitable for both men and women. In addition, Nike continuously innovates design techniques to bring customers more comfort and style.

Adidas

Adidas focused on the aesthetics of the outfit while keeping the design quotient intact. Its sportswear suits the budget and style very well and caters to people with a wide range of interests and personalities. This is a great stop for sports fashionistas because the brand has all the right apparel for every type of sport you love.

Under Armor

Under Armor is a brand that owns all costumes related to physical activity. Initially known as a brand for sports underwear, the company later went on to produce higher-end sportswear and was very successful!

Subsequently, Under Armor introduced lines such as “Hot & Cold Gear”, sportswear suitable for each season. Under Armor can be encapsulated in two words durable and comfortable.

Reebok

Few know that Reebok has been a subsidiary of Adidas for more than a decade now and has been in the active apparel manufacturing industry for 60 years. The company constantly advanced design techniques to produce fancy sports clothes, comfortable and affordable.

Reebok is the official apparel partner of Cross Fit, Spartan Race, etc., so if you’re a Cross Fit enthusiast, you’ll know which to choose Reebok.

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Sports fashion

The athletic outfits of gymnastics athletes are increasingly sexy (Part 2)

One of the other major changes in athletic apparel is in the technology of apparel. Also elastic fabric but much improved to create comfort for the wearer.

Most women athletes today use outfits made from 4-dimensional stretch fabric and have good elasticity. Also very breathable sweat and durable.

The elasticity of the fabric has played a very important role in bringing the comfort of female athletes in recent decades. Not only does the fabric have good elasticity, but it is also beautiful and has a high gloss that helps female athletes as if the artists perform on the catwalk in front of the audience.

Aesthetically, the rise of the shiny fabric helps to strengthen the muscles – the result of the wearer’s workout.

Decorative details also often have a specific purpose. Such as the way the American flag is displayed on a white cloth worn by the Marta athlete at the 1996 Olympics is her way of emphasizing her perfect muscle.

From country flags to sparkling outfits

A century ago, the usual competition outfit was usually a leotard printed with the national flag. However, in recent years, people have noticed a shift to something more sparkling and eye-catching. Attractive visual colors like neon pink or silver are very popular.

McKeown designers for today, know that many competing teams even want manufacturers to create batteries or energy cells that can trigger the details of outfits on more sparkling outfits. The competition outfits is also not cheap, it is proportional to the sophisticated. Many crystal leotard sets cost up to thousands of USD.

McKeown also said that the extravagant outfits have a great influence on the athletic spirit of female athletes. They will feel more confident in presenting themselves to the audience. Besides, they also want to be unique and outstanding, unlike other female athletes. That is why the costumes increasingly play this sport more and more sophisticated, special.

McKeown and Marta Karolyi, who is responsible for the US team’s outfits, say they will scrutinize the colors and details that best suit the girls, helping them shine the most on competition floor.

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Sports fashion

The athletic outfits of gymnastics athletes is increasingly sexy (Part 1)

Let’s look back at the dramatic change in the athletic outfits of female athletes from the 70s of the last century to the present.

We are all too familiar with the image of female gymnastics women wearing short jumpsuits made from stretchy fabric like a one-piece swimsuit. The same is the leotard jumpsuit, but in the past, it was a simple design, but now many of the female athlete’s leotards are not only colorful but can also be attached to 3500 – 4000 sophisticated, sparkling crystals.

The sparkling beaded leotards of the female athletes who have attended the Olympics in recent seasons

The first decades of the last century

The competition outfit of previous female gymnastics was very simple and was like a bathing suit of mothers. The most common style is the low hip, which looks quite obtuse and monotonous. The back of the pants is all butt hug.

As gymnastics was developed, inspired by the dance, the costumes of this discipline were designed so that the wearer can freely move and operate. Apparel fabric is always multi-dimensional stretch fabric, hugging the muscular body of athletes.

About a few decades later, the costumes of female gymnastics have changed more clearly. The hips are raised higher, helping the girls to show off their beauty more clearly.

At the 1976 Olympics, female athlete Nadia Comaneci competed with a leotard set decorated with red, yellow, and blue stripes representing the flag of Romania. This is a familiar decoration on the costumes of female athletes during this period. Nadia’s clothes were not too tight on the body.

Nadia’s outfit is even more sophisticated than her main rival from the Soviet Union, 17-year-old female athlete Nellie Kim. The talented girl wore a purple-colored single-neck leotard and white trim. Nellie Kim often plays with jumpsuits that only have one color.

Over time, the most obvious difference in gymnastics clothes is that the hips are increasingly deep and higher. This change creates a visual effect, helping female athletes with longer and more beautiful legs on the floor.

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Sports fashion models

Nike brand ambassadors are always the leading stars in the sports field

Adidas and Nike have long been a rival in the sports shoe market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

To get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Cristiano Ronaldo as the Nike international brand ambassador

If in basketball, Michael Jordan is the Nike brand ambassador for life, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 when he just joined Manchester United.

It is known that this is the first contract of Ronaldo is also the most valuable contract. At the time of signing, he was paid the US $ 5.1 million per year but since his name dominates the subject, the number has increased to the US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. Besides, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusion

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve success today, there has been plenty of contributions from Nike ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.

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Sports fashion models

Michael Jordan as the most well-known ambassador for Nike

Referring to Nike, people will immediately remember basketball legend Michael Jordan.

In the 1970s, Nike was a big name in the sports shoe market focusing on developing running shoes. But by 1984, the market for saturated running shoes and Nike had to face a lot of difficulties from finance to competition from competitors.

At that time, Phil Knight, the founder of Nike, made a historic decision to select a player with the potential to become a big star to sign a sponsorship deal. He wants to create a sports idol with personality, fashion style associated with Nike.

At the same time, many young talents in this field are also sought by firms such as Converse or Adidas and Nike has chosen Michael Jordan – a young player not known by many major sports firms.

Michael Jordan is the representative face of Nike for Air Jordan shoes

Imagine how hard it was for Nike to get the nod from this player. It was this historic decision that opened a whole new page for Nike. Michael Jordan exploded in the 1984-1985 season and made Nike’s revenue soar. His custom-designed Nike shoes named the Air Jordan to burn out everywhere, even this red and black design have become a trend around the world.

Since then, Michael Jordan sublimated in his career as much as Nike’s sublimation so much. This was up to 1997 when Jordan won the 5th championship in his career. This marked Nike’s turnover reaching 9.19 billion USD.

The image of Michael Jordan has become a symbol for Air Jordan

To this day, Nike has completely dominated the basketball market with a 95% market share, taking full control from Converse. Even in 2003, Nike bought Converse for $ 305 million.

It can be said that Michael Jordan has created a global effect for this sports shoe brand. After becoming Nike’s brand ambassador, Michael helped the big man regain his throne after the crisis.

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How do football players make money from sports fashion brands? (Part 2)

However, unlike Ronaldo, Messi does not invest too much in the brand to sell fashion and luxury goods … Instead, he buys a lot of real estate as well as investing in building buildings.

On social networks, Messi has about 89 million likes on Facebook and 83 million followers on Instagram. Forbes magazine estimates Messi’s total net worth is about 280 million USD and his income in 2016 is about 81.5 million USD, second only to Ronaldo.

David Beckham

However, talking about the brand advertising industry, it is impossible not to mention David Beckham even though the player retired from the field 5 years ago. Even, thanks to the advertising contract that Beckham has no less than the current famous football players.

In recent years, Beckham has built a monumental brand empire and appears on almost every product, from fashion, food, entertainment, television to luxury items like watches, car. Giving up on football gave him more time to focus on monetizing brands and advertising.

Beckham’s daily income is not less than the famous players today

According to Company House, Beckham earned about £ 32.5 million ($ 45.8 million) in 2017 dividends from his own company DB Ventures Limited, the figure for 2016 was £ 18 million. In addition, this handsome former player also earned £ 12.7 million from the use of his image rights in 2016, equivalent to an income of £ 35,000 / day.

Meanwhile, Chairman Richard Thompson of the brokerage firm M&C Saatchi Merlin estimates that Beckham can make up to £ 100 million ($ 133 million) per year from brand advertising contracts.

By making a lot of profits from the brand business and self-investment as above, Beckham has reached the top of the player making the most money, including salaries and advertising contracts or outside business today.

It can be said that the business of brand image with famous people, including football players, is completely normal and legitimate.

Although Beckham retired, but knowing how to promote and polish images, Beckham still has 54 million likes on Facebook, ranking in the top 5 athletes and former athletes of the world today. On Instagram, Beckham also has 42 million followers, ranking in the top 40 of the globe.

With huge revenues from advertising contracts, branding businesses and private startups, the media predicts the total value of Beckham’s assets around £ 300 million (US $ 450 million).

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Sports fashion models

How do football players make money from sports fashion brands? (Part 1)

For sports athletes like football players, it is perfectly normal to earn a legitimate income from advertising contracts, brand representation or other business sources.

In the world, famous players have a significant source of income from brand advertising or business outside.

Cristiano Ronaldo

For the European Golden Ball Cristiano Ronaldo, his income comes mainly from player salaries with $ 58 million in 2017. However, revenue from advertising contracts with Nike, Tag Heuer, Abbott Laboratories … also up to 35 million USD.

With more than 200 million followers on social networks, Ronaldo can make easy money from advertising contracts as well as brand business. In addition, a series of products such as sports fashion, sports equipment, shampoos, hotels … also business by the name and brand of Ronaldo, thereby bringing huge profits every year.

For example, in 2009, Ronaldo signed a brand advertising contract with Castrol worth £ 8.2 million for 2 years. Upon expiry, he renewed for £ 5.5 million. That is not to mention a series of other brands such as Emirates, Konami …

With such popularity, the media predicts that the total value of his assets, including his brand, will be around 210-230 million USD. Meanwhile, Forbes magazine estimates this figure to be 320 million USD. In 2016, Forbes also ranked Ronaldo first in terms of income among athletes in the world with about $ 88 million.

Lionel Messi

Messi is one of the best players in La Liga and one of the talents of today’s world football. The player’s contract with the Barcelona team is said to be around £ 500,000 / week. Currently, this information has not been verified because they do not include taxes and other great bonuses. Even so, Forbes magazine estimates that Messi annually earns about $ 53.4 million in bonus salaries of all kinds.

Also like Ronaldo, Messi has a series of brand advertising contracts with major brands. Every year, he earns about $ 20 million from a contract with Adidas. In 2016, Forbes magazine estimated the total revenue from Messi brand advertising at about $ 28 million.

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Sports fashion

What surprises to expect about sports fashion in the 2020s? (Part 2)

2. NEW TRENDS

One of the first signs that can be seen is the silent disappearance of the controversial brand Vetements. To keep streetwear life long, pure streetwear brands like Stussy or Supreme will no longer stand alone as they did, instead evolving with collaborations with luxury brands.

For the next 10 years, we look for solutions to tackle fashion waste as well as unsold inventory, continue to create new materials by recycling waste and researching new production technologies. consume less resources.

On a 10-year cycle, during the first years of the decade, the economic crisis took place. That is also the reason for the minimalism to the throne. If about the first half of the previous decade, Chinese people bought brand name in a frantic way, making the maximum style occupy a large market share, maybe the situation will turn around.

The past decade of fashion

Looking back over the past decade of fashion, one of the hallmarks is undoubtedly mutually beneficial collaborative missions. The most common are the handshakes between popular brands or sports brands with a designer or more famous brand.

The type of collaboration in fashion reaches a high level, breaking all prejudices when Louis Vuitton joins Supreme. The author of the project – Kim Jones continued to produce a collection of collaborations between Dior Men and Stussy.

Besides the collaborative project between contemporary artists, we will witness the “non-fashionable” handshake in fashion. Louis Vuitton’s creative director Nicolas Ghesquière is known to love eSports games.

Not only stopped with an advertising campaign using a model in a video game, Louis Vuitton recently launched a project in conjunction with the famous online game League of Legends to design not only the page. for the characters but also for the real people.

This is one of the very successful projects of Louis Vuitton in the past year, promising to create a new trend of collaboration in fashion beyond all limits.

Conclusions

The evolution of 21st-century fashion has not only stopped at the evolution of style or style, but is now a fierce battle over strategy, sales and ideas. Obviously the 10-year period is long enough for a new event to change everything, but there will still be continuity and a new level of what has happened before. Are you ready for the upcoming changes and surprises in fashion this decade?

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Sports fashion

What surprises to expect about sports fashion in the 2020s? (Part 1)

New year, new decade, the fashion world promises to receive many unexpected changes. What is likely to happen in 2020?

In fashion, 10 years is an important time to mark a period of history. We have just passed the first decade of the 21st century. It is the decade of sports fashion, street fashion, social networks, influencers and Millennials. In the next 10 years, we will also witness the rapid change of the fashion world with unexpected elements.

1. NEW FACTORS AND THE RETURN DAY OF BACKGROUNDS

Fashion is a contradictory field when we are always hungry for new things but we only believe in the hands of successful names. Perhaps the coming decade will meet this dual standard.

In the past 10 years, the fashion industry has set a record for the speed of “changing blood”. 5-year or 10-year contracts are only 3 years old and even many fashion designers can only survive a season.

The idea of ​​replacement will be the famous names before, but the brands have surprised by promoting new talent. The typical phenomenon are Alessandro Michele of Gucci and Daniel Lee of Bottega Veneta, both successful in the brand’s blood transfusion.

Also to mention the long-running “war horses” are Jona Than Anderson of Loewe and Olivier Rousteing of Balmain. In the context of the generation of star designers not making achievements as expected as Raf Simons, Marc Jacobs, it is more and more reason to expect young designers to bring a new wind.

Looking forward to the new, but also from the nostalgia of the golden age. During the Spring – Summer Fashion Week 2020, the talented couturier Christian Lacroix surprised by accepting a collaboration with Dries Van Noten for the collection to revive the fashion-loving hearts that are dying.

Or recently, designer Bouchra Jarrar announced that he would return to Couture Fashion Week after his absence. Although not creating great buzz, the recent return of fashion prince Olivier Theyskens has also been noticed and supported by many people in sports fashion.

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Sports fashion models

Roger Federer as a long-time fashion model of Uniqlo

Uniqlo is famous for its comfortable and durable material technology, it will not be strange for Uniqlo to want to penetrate deeper into the Sportwear playground, a typical example of this direction is the event Roger Federer officially signed with Uniqlo has caused a significant shock in the tennis world.

Earlier this summer, the Swiss tennis “king”, Roger Federer announced the termination of Nike’s agency contract after 21 years of sticking. This year Federer has turned 37 and he revealed that he has just signed a long-term contract with Japanese daily wear brand Uniqlo.

This contract will be valid and last for 10 years before he turns 47, an age can not participate in professional tennis tournaments. According to some sources, this Federer contract is worth an estimated 300 million USD.

The big fashion contracts

Roger Federer is not the first tennis player to sign a contract with Uniqlo. The former one is Novak Djokovic and currently Novak is representing Lacoste. It is thought that Uniqlo connecting with the greatest tennis player of all time was a bold mov

Roger Federer left Nike after 21 years of sticking and accepting the cooperation with Uniqlo. Fans are keen to know how he feels after this departure and how Nike’s move towards this. Roger Federer explained that because his contract with Nike has expired.

His departure is a new visual experience of his career. He wanted to find a new side of himself when he is no longer attached to Swoosh. Federer himself values ​​the time he works with Nike and Uniqlo also respects this issue. Nike also did not show any clear action on this.

In the future, the partnership between Federer and Uniqlo may include lifestyle clothing. This apparel for other sports, or even life jackets. Besides, Roger Federer is quite knowledgeable and has a great relationship in fashion. He has walked on the catwalks of the world’s luxury and luxury brands such as Dior, Gucci, Ferragamo.

The last important thing, in Roger Federer, Uniqlo saw the appropriate style when wearing Uniqlo’s tennis clothes. Everything is so good, how could Uniqlo not quickly “pull” Roger Federer to me!