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Sports fashion models

Neymar signed a new sponsorship deal with sports fashion brand Puma

Neymar signed a contract with Puma to have a sports sponsorship contract worth more than both Lionel Messi and Cristiano Ronaldo. Neymar broke up with sponsor Nike to sign a new contract with Puma. The contract term has not been disclosed, but the value of the deal is huge.

The source of Forbes magazine revealed that Neymar will receive about 25 million euros/year. This is history’s most valuable sports sponsorship deal for a football player.

Neymar’s contract with Puma is worth twice as much as the old contract signed with Nike in 2011 at 12 million euros/year. This is also one of the main reasons why Neymar terminated his contract with Nike 2 years early to switch to advertising for Puma.

Sponsoring contract is a popular way for many football players to make money from sports fashion brands. Going to Puma helps Neymar surpass both Messi and Ronaldo to own the most valuable sports sponsorship contract. Currently, Messi is receiving 19 million euros/year from Adidas, and Ronaldo 16 million euros/year with Nike.

Neymar signed a contract to advertise for Puma

However, Messi and Ronaldo are still the best money-making players in the world in 2020 as revealed by Forbes magazine last week. Neymar is only third on this list with a total income of about 80 million euros.

Neymar signed a contract to advertise for Puma

Brazilian football star Neymar Jr has ended his 15-year relationship with Nike, announcing that he will switch to advertising representative for German sports brand Puma to build a logo of the main product line of Puma.

Among the best footballers still playing, there is no doubt that the name Neymar Jr is in. Since 2016, the Brazilian football star has become the main representative, with Cristiano Ronaldo appearing in almost every new line of new products launched by the American sports fashion brand, Nike.

However, recently confirmed on Twitter, Neymar announced that the contract period between him with the Swoosh logo has officially ended, and the Paris-Saint Germain member will join the Puma.

For those interested, the first products in the Neymar Jr. collection with Puma now available for pre-order on the brand’s website.

The loss of a representative of the caliber of Neymar is considered a step backward of the Nike brand communication team. From the position of being considered superior to his big rival Adidas with only Messi as a counterweight, now everything has been rearranged with a more balanced order such as Ronaldo-Nike, Messi-Adidas, Neymar-Puma.

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Stylish athletes

Top famous players that have impressive sports fashion styles (Part 3)

9. Raheem Sterling

Dosiin was also quite surprised with Raheem Sterling and the speed at which the fashion trends were updated quite quickly – as fast as the way he played and scored the goal. In addition to the passion for the pitch, Raheem Sterling also lets himself relaxed through fashion work.

As one of Nike’s brightest representatives, Raheem’s image is always associated with Nike products. With her masculine beauty and her pitiful charisma, Raheem’s face is always framed and perfectly suited to all fashion styles.

10. Karim Benzema

Known as one of the most famous car players in the world of football players today, Karim Benzema is also noted for his cool clothes showing his fashion personality and his ability to play closely.

Not only holding the supercar, but the male player is also the owner of a collection of the epic sneaker, misty as Balenciaga Triple S, Versace Chain Reaction, Yeezy Boost 350 with color schemes such as V1 Turtle Dove, V2 Semi Frozen, Cream White… The set of “expensive pieces” with blood to play sneakers, not making celeb like him is quite wasteful.

11. Presnel Kimpembe

Although he only debuted recently, this male player born in 95 has created his charm. Because it is very young, 9X always chooses for itself a pretty cool, youthful, comfortable, and dynamic modern style. The reporters’ lenses always follow him whenever this male player wears luxury outfits down the street, such as Gucci, Versace, or Off-White.

12. Paul Pogba

MU’s 26-year-old midfielder not only knows how to create opinion in the striker’s industry but also influences the fashion field – his horizontal arm industry. The proof is that Paul has always been a familiar face in collabs, collections with the famous Adidas brand.

In addition to being the most expensive striker in the world, the midfielder is very attentive to his image, always wants to be a leader in the fashion industry, and create trends for many other football stars.

As shown below, when he wears the LV x Supreme T-shirt, which is currently priced at approximately $ 15,000 in the market. That is not to mention the Pogba scarf wrapped on his head.

The midfielder knows very carefully for his image, always wants to be a leader in the fashion industry, and creates a trend for many other football stars.

Above are the top famous players that have impressive sports fashion styles. So, which player has left you the most impression?

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Stylish athletes

Top famous players that have impressive sports fashion styles (Part 2)

5. Sergio Ramos

With a physical advantage, possessing a height of 1.84m and a sporty body, Sergio Ramos is not only a scoring machine on the pitch but also an outstanding fashion model when constantly attracting attention in all costumes. and fashion style.

6. Loris Karius

Basic but beautiful. That is what Loris is all about in her dress style. Not too picky in the coordination, even the items are the basic white – black color scheme with a smooth design, but Loris does not lose her appeal.

Cunning all the criticism, enchanting all the talking. Once again, the top players with faint fashion styles is a topic not to be missed. After the success of the previous section, Dosiin will continue to add a few more typical “striker” faces with a stable fashion personality.

7. Aubameyang

The rich kid in football is here. His image, whether on the pitch or just in real life, is always admired and sought by the media. Needless to say too much about expertise, because Aubameyang’s talent is recognized by the world as he excelled at scoring very early when the match only entered the 5th minute.

As for fashion style, this will be a pretty long story, because Aubameyang is a famous player who knows how to dress, even wears a lot. Brand names such as Supreme, Louis Vuitton, Nike, Christian Louboutin… are gently neatly placed in the guy’s wardrobe. Talent is also a lot of money, each outfit in each Aubameyang appears quickly becomes a hot topic to discuss.

8. Sergio Aguero

Manchester City jacket, Sergio Aguero is not only known to be a player with the best scoring performance but also a potential star in fashion. As the brand representative of Puma, most of his image is attached to outfits from Puma.

However, many times Sergio Aguero was caught slouching in other items from brands such as DOLCE & Gabbana, Gucci… However, most of his images are attached to outfits from Puma

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Stylish athletes

Top famous players that have impressive sports fashion styles (Part 1)

In addition to the burning love for the ball, the following top players are also notorious sneaker addicts and possess a faint fashion style. This may be an incomplete list, but in terms of hype, few can match it.

1. Neymar Jr.

The Brazilian-born striker is a genuine streetwear addict, always appearing with aggressive outfits from famous brands. Not only that, but Neymar is also currently considered a multi-talented player.

Not only good at football, but Neymar has also stepped into the field of fashion design as a way to try his hand at a new job as well as satisfy his passion for creativity. Of course, Neymar has always been a VIP guest in the world’s biggest fashion events.

2. Hector Bellerin

In addition to flashy moments on the field, Hector in real life is a genuine Hypebeast. Not only is a talented full-back sought-after, with transfer rumors surrounding, but Bellerin is also frequently caught in stylish, unique outfits and it seems that most of the items in the outfit are limited.

Not only that, but Hector is also the golden face of many fashion magazines, also a representative character for Puma sportswear.

3. Cristiano Ronaldo

There is no need to argue about the terrible performance of Mr. Bay, the most interesting thing is the level of Ronaldo playing when talking about fashion. As the representative face of the Nike brand with a lifetime contract of up to $ 1 billion, Ronaldo’s possession of a massive sneaker treasure is also understandable.

With a style that is not too sophisticated, most of Ronaldo’s outfits are simple but exude a charismatic and masculine look. Not only that, but Ronaldo also simplifies the outfit a strong point to highlight the “luxurious” look of the sneaker and the accessories.

4. Jesse Lingard

Wearing a Manchester United shirt, Jesse Lingard is considered a potential striker despite still in his twenties. Like many other young players, Jesse very actively uses social networks to connect with fans.

Thanks to the pictures he shares every day, we discover a completely different image of the guy about fashion. In real life, Jesse is a genuine fashionista with beautiful and impressive outfits. More than that, Jesse Lingard is a sneaker and streetwear enthusiast, which can be seen on the player’s Instagram itself.

Do not miss the next names on the list of Fashionable fashion players!

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Sports fashion

Tips for choosing suitable workout clothes that fit your body shape

Here are the tips you should know to choose suitable workout clothes and sports fashion that fit your body shape.

For pear-shaped body

The idea is to focus your attention on the upper body and eliminate attention on the large lower body for a well-proportioned physique. So wear a plain sleeveless shirt with short or slightly flared pants (or both) to help hide your hips and thighs. You should not wear pants with side stripes that make your legs look bigger and heavier.

For rectangular-shaped body

If you own a rectangular body, you will want to coordinate so that you can create an illusion of body curves. The easiest way is to use pants with vertical stripes, a racerback bra, or a halter top. Choose designs that emphasize color, texture, and print.

You should not wear sportswear of the same color from head to toe as this will make your body look straight.

For the apple-shaped body

If you have an apple-shaped body, you should choose a wider workout shirt, or choose shirts with a waist that can be tied or designed like a balloon at the waist. The fabric should be soft, but not too wide and not too tight. Elastic knee-length pants are the best choice for this figure, pants should be a bit wide at the hip-hugging at the waist.

You should not wear pants and loose tops. Stay away from any loose or baggy clothing. You can wear a loose T-shirt, but don’t choose the oversize type.

For a triangle-shaped body

Because you are plumper on the lower body when compared to the upper body, wear comfortable and straight style pants, not too loose, not too tight combined with a thin T-shirt. You should not wear flared pants or tight pants that will make your lower body bigger.

For hourglass body

This is the ideal type of body shape that many women desire. There are many sportswear brands for women nowadays that offer great options for you to choose yourself the most suitable workout clothes.

V-neck tops or padded high waistband, a thinner t-shirt with or without sleeves, combined with shorts, basketball or vignette shorts, creative colors are right for you. You should not wear clothes that are too wide to look undesirable and extraordinarily scruffy.

Above are some tips for choosing suitable workout clothes that fit your body shape. Hopefully, the information is helpful for you!

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Sports fashion

10 best sportswear brands for women nowadays (Part 2)

Fabletics

Fabletics proves that sportswear is never boring. It offers attractive, funky sporty bra designs as possible for the wearer. Fabletics focus on being active, fashionable, and absorbing sweat.

Puma

If you are a true soccer football fan you certainly cannot help but know the third-largest sports clothing brand in the world – Puma. This is the main sponsor of the largest football clubs in the world.

Shorts, shoes, and sports jackets of this brand are always out of stock and always in the top-selling products. From casual sneakers to extreme sports clothes, Puma has everything.

Olympia Active Wear

Kaili Lickle, the founder of Olympia Active Wear, laid the first bricks upon graduation with a visual design and sales degree. The idea is to find the missing piece in the field of sportswear that is everyday clothes that are both comfortable and simple to use to practice sports when needed.

This means yoga followers with yoga pants can practice yoga anywhere anytime. With soft fabrics, soothing colors, delicate styles, and beautiful shadows, this is a favorite brand for many. Who would have thought that clothing that could fit in active sports could be so elegant and sophisticated?

Outdoor Voices

Outdoor Voices is a brand that since its launch has resonated. The clothing is made from four different fabrics – tight, jersey, silk, and poly-spandex – something we’ve never seen before.

Even when you walk with your friends, walk with the dog, or do daily HIIT (high-intensity cardio training) or anything else related to moving around, the company has the right product. well suited.

Lululemon

Lululemon is everywhere. If you’re not familiar with sportswear brands, this is an engineering sportswear brand that started out of a set studio as well as an after-hours yoga studio. Then, the company began designing special costumes for yoga practitioners.

With beautiful costumes and accessories, Lululemon is a product not to be missed for anyone passionate about sport.

Asics

Asics is a Japanese conglomerate that primarily started with the production of basketball shoes and later shifted to manufacturing all kinds of shoes. It is famous after officially distributing shoes for the Olympic Games. Since then, Asics has expanded its business into sportswear and apparel manufacturing. You can shop by activity, sport, and function of each outfit.

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Sports fashion

10 best sportswear brands for women nowadays (Part 1)

The sportswear initially consisted of only good sweat-absorbing clothes, tight black leggings, and an oversize T-shirt. After that, brands have invested time, money, and technology into sportswear, models of sportswear from there are also very diverse to suit each type of workouts such as gym, running, yoga, or other sports.

The prerequisite for any sports suit is to be comfortable, breathable, and absorbent of sweat. Choosing the right sports bra, and choosing which brand of sports suit is appropriate for body shape and what form of sport is very important.

First, let’s look at some of the best brands of sportswear on the market today and, together with Home Wear, learn how to choose sportswear that will suit your body and your training style.

Nike

From yoga pants to jackets, hoodies, accessories, shoes, or anything you can think of about sportswear, Nike is always the first choice. The brand has products for all types of workouts and is suitable for both men and women. In addition, Nike continuously innovates design techniques to bring customers more comfort and style.

Adidas

Adidas focused on the aesthetics of the outfit while keeping the design quotient intact. Its sportswear suits the budget and style very well and caters to people with a wide range of interests and personalities. This is a great stop for sports fashionistas because the brand has all the right apparel for every type of sport you love.

Under Armor

Under Armor is a brand that owns all costumes related to physical activity. Initially known as a brand for sports underwear, the company later went on to produce higher-end sportswear and was very successful!

Subsequently, Under Armor introduced lines such as “Hot & Cold Gear”, sportswear suitable for each season. Under Armor can be encapsulated in two words durable and comfortable.

Reebok

Few know that Reebok has been a subsidiary of Adidas for more than a decade now and has been in the active apparel manufacturing industry for 60 years. The company constantly advanced design techniques to produce fancy sports clothes, comfortable and affordable.

Reebok is the official apparel partner of Cross Fit, Spartan Race, etc., so if you’re a Cross Fit enthusiast, you’ll know which to choose Reebok.

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Sports fashion

The athletic outfits of gymnastics athletes are increasingly sexy (Part 2)

One of the other major changes in athletic apparel is in the technology of apparel. Also elastic fabric but much improved to create comfort for the wearer.

Most women athletes today use outfits made from 4-dimensional stretch fabric and have good elasticity. Also very breathable sweat and durable.

The elasticity of the fabric has played a very important role in bringing the comfort of female athletes in recent decades. Not only does the fabric have good elasticity, but it is also beautiful and has a high gloss that helps female athletes as if the artists perform on the catwalk in front of the audience.

Aesthetically, the rise of the shiny fabric helps to strengthen the muscles – the result of the wearer’s workout.

Decorative details also often have a specific purpose. Such as the way the American flag is displayed on a white cloth worn by the Marta athlete at the 1996 Olympics is her way of emphasizing her perfect muscle.

From country flags to sparkling outfits

A century ago, the usual competition outfit was usually a leotard printed with the national flag. However, in recent years, people have noticed a shift to something more sparkling and eye-catching. Attractive visual colors like neon pink or silver are very popular.

McKeown designers for today, know that many competing teams even want manufacturers to create batteries or energy cells that can trigger the details of outfits on more sparkling outfits. The competition outfits is also not cheap, it is proportional to the sophisticated. Many crystal leotard sets cost up to thousands of USD.

McKeown also said that the extravagant outfits have a great influence on the athletic spirit of female athletes. They will feel more confident in presenting themselves to the audience. Besides, they also want to be unique and outstanding, unlike other female athletes. That is why the costumes increasingly play this sport more and more sophisticated, special.

McKeown and Marta Karolyi, who is responsible for the US team’s outfits, say they will scrutinize the colors and details that best suit the girls, helping them shine the most on competition floor.

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Sports fashion

The athletic outfits of gymnastics athletes is increasingly sexy (Part 1)

Let’s look back at the dramatic change in the athletic outfits of female athletes from the 70s of the last century to the present.

We are all too familiar with the image of female gymnastics women wearing short jumpsuits made from stretchy fabric like a one-piece swimsuit. The same is the leotard jumpsuit, but in the past, it was a simple design, but now many of the female athlete’s leotards are not only colorful but can also be attached to 3500 – 4000 sophisticated, sparkling crystals.

The sparkling beaded leotards of the female athletes who have attended the Olympics in recent seasons

The first decades of the last century

The competition outfit of previous female gymnastics was very simple and was like a bathing suit of mothers. The most common style is the low hip, which looks quite obtuse and monotonous. The back of the pants is all butt hug.

As gymnastics was developed, inspired by the dance, the costumes of this discipline were designed so that the wearer can freely move and operate. Apparel fabric is always multi-dimensional stretch fabric, hugging the muscular body of athletes.

About a few decades later, the costumes of female gymnastics have changed more clearly. The hips are raised higher, helping the girls to show off their beauty more clearly.

At the 1976 Olympics, female athlete Nadia Comaneci competed with a leotard set decorated with red, yellow, and blue stripes representing the flag of Romania. This is a familiar decoration on the costumes of female athletes during this period. Nadia’s clothes were not too tight on the body.

Nadia’s outfit is even more sophisticated than her main rival from the Soviet Union, 17-year-old female athlete Nellie Kim. The talented girl wore a purple-colored single-neck leotard and white trim. Nellie Kim often plays with jumpsuits that only have one color.

Over time, the most obvious difference in gymnastics clothes is that the hips are increasingly deep and higher. This change creates a visual effect, helping female athletes with longer and more beautiful legs on the floor.

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Sports fashion models

Nike brand ambassadors are always the leading stars in the sports field

Adidas and Nike have long been a rival in the sports shoe market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

To get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Cristiano Ronaldo as the Nike international brand ambassador

If in basketball, Michael Jordan is the Nike brand ambassador for life, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 when he just joined Manchester United.

It is known that this is the first contract of Ronaldo is also the most valuable contract. At the time of signing, he was paid the US $ 5.1 million per year but since his name dominates the subject, the number has increased to the US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. Besides, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusion

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve success today, there has been plenty of contributions from Nike ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.