Ronaldo has been known as the lifetime fashion ambassador for Nike sports brand. However, this famous football striker still earned an amount of money up to $216. Let’s see how that can happen.
Messi is the brand’s representative for Adidas but also helped Nike earn $ 111 million from advertising on personal social networking site with hundreds of millions of fans.
Cristiano Ronaldo and Lionel Messi are two famous players all over the world and have a total of more than 500 million followers on social networking sites.
Over the years, the duo has split the 10 Best Player of the Year awards, and the clubs they are competing against are Real Madrid and Barcelona, also the two most successful clubs in the last decade when they split 7 times to win the Premier League.
Both players have a brand portfolio that represents “money maker” bringing in about $ 47 million a year for Ronaldo and $ 27 million for Messi.
In return, both also bring great benefits to brand representation partners, especially sports giants Nike and Adidas, through their social networking sites.
Ronaldo has been advertising with Nike since 2003, while Messi has been Adidas’ brand representative since 2006. Both have “lifetime” advertising contracts.
However, by sponsoring outfits for Real Madrid and Barcelona in La Liga (Nike sponsors Barcelona, Adidas sponsors Real Madrid) Ronaldo and Messi also create significant value for their biggest rivals. brand they represent.
For example, Nike’s logo still appears quite clearly on Messi’s Barcelona uniform even though it is an ad for Adidas to 184 million followers on this player’s social network.
Similarly to Ronaldo, Real Madrid also has an agreement with Adidas, making the three stripes symbol still appear prominently on Ronaldo’s uniforms when writing an ad for Nike to 322 million fans.
As a result, Ronaldo brought in $ 216 million for Adidas, while Messi brought in $ 111 million for Nike in the past 12 months.