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Stylish athletes

The Premier League coaches that have the best fashion taste (Part 1)

With a huge investment budget for football, it is not unreasonable for coaches to spend money on the clothes they wear on the pitch.

The Premier League season 2020-21 is about to start, taking place at the end of September. All the top coaches in the world gathered here, competing with each other, not only on the pitch but also for fashion.

There are also three promoted teams this season, including Leeds, West Brom, and Fulham also participating in the contest who is best dressed. Below, arranged in no particular order, are the best-dressed leaders in the English Premier League according to experts.

Pep Guardiola

Club: Manchester City

Nationality: Spanish

Age: 49

Sponsor: Puma sports fashion brand

Josep Pep Guardiola is a typical gentleman fashion model regardless of which club he is directing. From Barcelona to Bayern, and now Man City, Pep’s specialty lies in the perfect combination of a suit, shirt, tie, and brown shoes.

In addition, Pep also owns his familiar casual style with a short-sleeved shirt with a tie or a checkered shirt with sports shoes, but still retains the smart look of an old military leader. training.

Jose Mourinho

Club: Tottenham

Nationality: Portuguese

Age: 57

Sponsor: Nike

Jose Mourinho is gearing up for his first season as Tottenham’s head coach for the 2020-21 season. Jose has always been a discerning person, often appearing in a suit on the steering bench, although it’s no stranger to Jose in a casual outfit with sportswear.

The Premier League coaches that have the best fashion taste

Ole Gunnar Solskjaer

Club: Manchester United

Nationality: Norwegian

Age: 47

Sponsor: Adidas

Ole Gunnar Solskjaer started as Manchester United’s head coach sometime in the middle of last season, a temporary position, then became official.

This will be the first season Solskjaer leads Man United at the beginning of the season, how will the killer boy with a childish face lead? Solskjaer’s fashion sense combines a suit and ties with an Adidas jacket, to cope with the rain in Manchester.

Frank Lampard

Club: Chelsea

Nationality: British

Age: 42

Sponsor: Nike

Chelsea boy Frank Lampard will have a big season with Chelsea this season. The team has great expectations for bringing in a lot of top players, so many people think they will become a contender for this year’s championship. The former Chelsea player has changed from the traditional Chelsea shirt style to his own, neatly tailored suits.

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Sports fashion

The strong development of top sports fashion brands in the world (Part 2)

3. Champion

A sports fashion brand specializing in technical and functional was founded in 1919. And today, they have revived themselves as a street fashion brand.

Famous in the early 90s, Champion is one of the leading names in the creation of the Athleisure trend in recent years; and Champion has cleverly recreated his image ready to welcome the future. The “C” – one of the brand’s symbols, is coming back stronger than ever, and true to their name, “The Champion” never disappears.

4. Reebok

Used to be a blurred brand a few years ago, but now Reebok is one of the coolest names in street fashion.

Over the past decades, its research team has produced a range of signature sportswear. More than 20 years ago when sports fashion exploded, Reebok was the most prominent name in the mid-1980s. From its casual shoe line to trainers, pumps have become one of the most extreme trends. famously in the 90s, the company sold 20 million pairs of shoes worldwide.

Reebok is one of the coolest names in street fashion

The sporty fashion style that Reebok is currently pursuing is back to the 90s line of fashion. Surely Reebok is intending to recapture the throne that died a few years ago with designs that took them to the top of glory, and its recent collection of classical style is very popular. by young people.

5. Ellesse

Famous throughout Europe’s sports fashion stores for its unique brand logo and Ellesse is returning with a completely new, simpler, and meaningful logo. After a successful partnership with Boris Becker in 1985, the sports fashion brand gradually became more popular in the 90s with its sweatshirts line but are now loved by younger generations. vintage.

Its designs are not too different from the original, and today they have become very popular contemporary fashion trends. Besides, the company is working with ASOS to develop a line of street-style bags and jackets. It’s hard to miss Ellesse’s return, right?

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Sports fashion

The strong development of top sports fashion brands in the world (Part 1)

As sports fashion is increasingly loved and respected, names like Fila, Reebok, Champion or Kappa are also slowly rediscovering their golden age.

The fashion industry is seeing the sports fashion industry return with astonishing influence. Besides famous brands such as Nike, Adidas, Puma, other high-end sports fashion brands have gradually regained their glory.

1. FILA

Born in Northern Italy, famous as a tennis sports fashion brand with the brand representative of the famous tennis player Bjorn Borg – also a loyal fan of the famous sports brand. This red blue striped white tone. In 1986, Reinhold Messner wore a specially designed climbing suit as he completed the journey to conquer Mount Everest.

The brand always tries to follow its ideal of design, vintage but never conventional. However, FILA’s street fashion trend was started by teenagers in the 80s. And now it has been actively promoted by the millennials themselves.

2. Kappa

Kappa – an Italian sports fashion brand known for its strong image of European fans for many years. At first, its main line of clothing was socks and underwear. But the brand enjoyed a lot of success until its Creative Director decided to let Vicky Pollard wear his outfit in the Little Britain series.

Kappa is a well-known Italian sports fashion brand

And this is considered the end of the Kappa era. But, this sports fashion brand is coming back and thriving recently after it decided to change its strategy by inviting influential stars like Lewis Hamilton and Lewis. Brooklyn Beckham and gradually regained his reputation in the street fashion village. Their new collection shows the beginnings of classic retro lines combined with influences from modern fashion trends.

From sweatshirts, tracksuit, casual t-shirts to their sporty gear that is more fashionable than sporty. So, instead of remembering a lost sports fashion brand Kappa, we should look at them with a new, more vibrant outfit and worth looking forward to a bright future coming back for this sports fashion brand.

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Sports fashion models

The connection between super models and sports fashion brands

With the absolute advantage of a very standard body with a large number of followers on social networks, today super models are the face that sports fashion brands are always looking for and creating campaigns for big marketing.

Supermodel Kendall Jenner has just shared on Instagram that she has officially become the newest face of the Adidas sports fashion brand.

Not long ago, Bella Hadid also announced that she had just joined the Nike family. By using images of top fashion models like Bella or Kendall, sports brands are trying to build their position, image, and expand their influence in the fashion market.

Bella Hadid joined the Nike family

Kendall Jenner is not the first fashion supermodel to become the face of sports fashion brand Adidas. Not long ago, supermodel Karlie Kloss also continuously shared pictures of her promoting special products designed by Stella McCartney in conjunction with Adidas. Not to give up, Nike also quickly made Bella Hadid as the brand’s latest promotional face.

Karlie Kloss is a familiar face in Adidas by Stella McCartney designs

Sports brands’ entry into fashion is not new. However, the previous collaborative projects are only limited to combining with fashion designers.

Adidas is a pioneer brand with long-term cooperation projects with Japanese designer Yohji Yamamoto, Stella McCartney, and Raf Simons. These special collections are the bridge, bringing the world of high-end sportswear closer to the sportswear market with a large consumer base.

Female gym equipment is no longer boring and merely serves the needs of exercise. Sports fashion brands have opened up many choices…

It can be easily seen that in addition to the “extreme” measurements and body, all supermodels like Kendall Jenner, Karlie Kloss, or Bella Hadid have a huge number of fans on social networks.

She then went on to post photos and other information about Nike events she would attend. Each post continues to receive more than 500,000 likes and thousands of comments.

Supermodels and sports fashion brands in the digital age

In the current digital age, when activities associated with influencers on social media have become an indispensable part of market activities, the numbers of likes and comments are weak. The key factor in determining the success of a brand or its promotional campaign.

This also explains why sports brands in recent years have not only collaborated with or used images of famous sports athletes to promote their products or brands. The strength of supermodels, but the new generation like Karlie, Kendall, or Bella is their influence on fans – potential consumers – through social media channels like Instagram or Twitter.

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Sports fashion

The historical milestones of sports fashion you may not know yet (Part 3)

12. The 2000s

In the mid-2000s, the trend that flourished across gyms was group dance classes – and of course nothing more popular than Zumba.

Women stand out with a crop top mix formula with black leggings and sneakers

When it comes to swaddling (Activewear) this period, men’s fashion becomes longer and less in shape (partly due to the development of baggy clothing in hip-hop culture) while fashion. Women stand out with a crop top mix formula with black leggings and sneakers.

15. The 2010s

Ten years later, the entire sports fashion industry was influenced by the trend of yoga and pilates. It includes mind relaxation and concentration. Therefore, the outfits in the gym are also limited to “show up” themselves and focus more on the material. The target was to help the wearer feel comfortable.

This is also a period when the fusion of sports and street fashion is recognized. Therefore, leggings are considered as a more comfortable alternative to jeans.

16. The present

When sports activities are increasingly diversified, the needs of practitioners are not only limited to health training but also assert their position. Accordingly, the demand for high-end sports fashion is both diverse and delicate in design. It also has to be comfortable when wearing. Therefore, there are many surprises to expect about sports fashion in the 2020s.

Activewear – Stylish sportswear

In the fashion industry, nothing is set as norms and rules are not necessarily immutable. In an era when people were free to choose between clothes and styles, it is not surprising that pajamas are worn down the street or exercise gear is worn to work.

Sports fashion nowadays is both diverse and delicate in design

Remember, in the 1980s, when aerobics was so popular with Western women, headbands and tight-fitting T-shirts began to blur the flared pants. But at that time the trend was not widely accepted and was considered a shame. Now everything is different. Activewear is becoming a fashion outfit.

Not only is it not restricted to use outside the gym, but the activewear has also been improved in appearance and features to wear as normal clothes.

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Sports fashion

The historical milestones of sports fashion you may not know yet (Part 2)

7. The 1970s

The flourishing peak of sports fashion was in the early 1970s when a series of sportswear was marketed to a very large extent. For women, familiar items were pastel-colored high-collars and short-satin sort pants, and for men, tight-fitting shorts/sorters.

8. The Mid-1970s

It sounds astonishing, but the idea for “jogging” in a series of sporting activities was not widely accepted until the mid-1970s. Accordingly, sportswear must be followed, and to suit current needs, wide sort pants allowing comfortable stride feet are a must.

Sporting activities was not widely accepted until the mid-1970s

9. The 1980s

The trend in colors to get more vibrant, and things getting bigger and brighter was the highlight of the 1980s, so aerobics-style sportswear exploded and peaked during this period. Special details such as corsets, tight-fitting clothes, and elastic bandanas are also “loved”.

As the movement became so familiar, the need to be able to practice at home led TV companies to start broadcasting the exercises that last 30-minute aerobics so that all public can watch.

10. The 1980s

Aerobics was still the soul of the 1980s sports, sometimes it would be a dance class, then sometimes it was the gymnastics … not only had inspired millions of people. need to care, improve cardiovascular problems, reduce excess body fat but also fun while exercising.

The sports fashion in the 1980s

Public gyms (often referred to as “health clubs”) have started flooding hundreds of treadmills to more sophisticated weight machines to cater to the needs of users.

11. The 1990s

Singlet-style tight-fitting, knee-length is the choice of most women, while men often choose only one tight-fitting pant, or maybe sort pants. Although aerobics is still popular, in the gymnasiums have begun to appear dance classes.

The leggings combo inside and outside was a colorful tight-fitting outfit that was very popular in the mid-1990s.

In the 1990s, Activewear continued to inherit all of the previous decade, but there were also certain improvements and changes in this period. T-shirts are only selected inside the gym, and when stepping outside, the sportswear will have a new, more fashionable color. With elastic lines, “crazy” free-style pattern, along with Chunky sneakers, the sportswear set in the 1990s, has been raised to a new level.

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Sports fashion

The historical milestones of sports fashion you may not know yet (Part 1)

Referring to sports fashion, people will inevitably think of concepts such as Sportswear/Activewear – costumes that are only intended for sports activities.

Not only that, sports clothing today is welcomed by the public in many different aspects of life, be it street style, casual fashion, or travel sets… because it is easy to wear, comfortable. But let’s also explore the historical milestones of sports fashion so far.

1. The 1930s

During the 1930s, though interested in physical activities, most people rarely went to the gym (except athletes). The selected clothes are often based on the criteria of suitability and dynamism, the familiar items of this period are sort satin pants, white cotton shoes, or leather shoes.

During the 1930s, though interested in physical activities, most people rarely went to the gym

2. The 1940s

If you want to “show up” in the gym, dress like the men of the 1940s, dressed up in a tight-fitting suit. However, you will need more flexibility than you think to be able to complete a full workout in this outfit.

3. The 1950s

By the 1950s, sportswear was still very popular. But now, because the practice activities of men and women have been different, most of the outfits will be made separately. But sort satin pants and a pair of Chuck Taylor All-Stars high-collars are a must for men.

By the 1950s, sportswear was still very popular

4. The Mid-1950s

By the late 1950s, machines like this had become popular in gyms to cater to people from all walks of life. Then the design of sports fashion (activewear) for women is also more interesting.

We can see that the interference between satin pajamas and gym clothes in this set, both suitable for training and enhancing the beauty of the practitioner, is a characteristic of the sportswear. this paragraph.

5. The Late 1950s

In the late 1950s, with the appearances of Charles Atlas and Steve Reeves on the covers of magazines and screens, the beauty associated with muscles began to become more prevalent. Most gyms are in tune with the trend, and strengthening the machines and developing men’s fitness exercises is key.

6. The 1960s

In the early 1960s, the idea of ​​gyms that cater to everyone, with a variety of needs, began to take shape (the gym was no longer a place for bodybuilders, boxers or athletes).

In the early 1960s, the idea of ​​gyms that cater to everyone

In all genders, all ages enjoy more than building together exercise habits over a long time. So sports fashion was also expanded to more target groups than in the previous period.

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Sports fashion models

The success that Michael Jordan and Cristiano Ronaldo have brought to Nike

Referring to Nike, people will immediately remember the basketball legend Michael Jordan.

In the 70s, Nike was a big name in the sports fashion market focusing on the development of running shoes. But by 1984, the market for running shoes saturated and Nike faced a lot of difficulties from financial to competition from competitors.

At the time, Nike founder Phil Knight made a historic decision to choose a player with the potential to become a big star to sign a sponsorship deal. He wanted to create a sports idol whose personality and fashion was associated with Nike.

Michael Jordan as Nike brand ambassador

It was this historic decision that opened a whole new page for Nike. Michael Jordan really exploded in the 1984-1985 season and caused Nike’s sales to skyrocket.

His custom-designed Nike shoe called the Air Jordan is on fire everywhere, even this red and black design has become a trend around the world. Since then Michael Jordan has flourished in his career as much as Nike’s revenue sublimated. In 1997, Jordan won the 5th championship in his career. It was also the time that Nike’s revenue reached $ 9.19 billion.

The image of Michael Jordan in the basket became an icon for the Air Jordan

To this day, Nike has completely dominated the basketball market by owning 95% market share, taking complete control of Converse. Michael Jordan has created a global effect not only for basketball but also with this brand of sneakers. After becoming a Nike brand ambassador, Michael helped the big man regain his throne after a period of crisis.

Cristiano Ronaldo

If Michael Jordan is the lifelong Nike brand ambassador in basketball, in this sport, Nike has Cristiano Ronaldo. The Portuguese football player is currently the most famous name in football in particular and in sports in general. He was involved in advertising for Nike since 2003 when he first joined Manchester United.

Cristiano Ronaldo is the Nike international brand ambassador

As a Nike brand ambassador, Ronaldo has worn the brand’s shoes for nearly 900 matches during his football career. In addition, he is also the face of the Mercurial line of shoes for speed-loving players as well as cooperating to launch a sports product line named Ronaldo himself. The product line was a huge hit, having earned Nike millions of pounds.

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Sports fashion models

Neymar signed a new sponsorship deal with sports fashion brand Puma

Neymar signed a contract with Puma to have a sports sponsorship contract worth more than both Lionel Messi and Cristiano Ronaldo. Neymar broke up with sponsor Nike to sign a new contract with Puma. The contract term has not been disclosed, but the value of the deal is huge.

The source of Forbes magazine revealed that Neymar will receive about 25 million euros/year. This is history’s most valuable sports sponsorship deal for a football player.

Neymar’s contract with Puma is worth twice as much as the old contract signed with Nike in 2011 at 12 million euros/year. This is also one of the main reasons why Neymar terminated his contract with Nike 2 years early to switch to advertising for Puma.

Sponsoring contract is a popular way for many football players to make money from sports fashion brands. Going to Puma helps Neymar surpass both Messi and Ronaldo to own the most valuable sports sponsorship contract. Currently, Messi is receiving 19 million euros/year from Adidas, and Ronaldo 16 million euros/year with Nike.

Neymar signed a contract to advertise for Puma

However, Messi and Ronaldo are still the best money-making players in the world in 2020 as revealed by Forbes magazine last week. Neymar is only third on this list with a total income of about 80 million euros.

Neymar signed a contract to advertise for Puma

Brazilian football star Neymar Jr has ended his 15-year relationship with Nike, announcing that he will switch to advertising representative for German sports brand Puma to build a logo of the main product line of Puma.

Among the best footballers still playing, there is no doubt that the name Neymar Jr is in. Since 2016, the Brazilian football star has become the main representative, with Cristiano Ronaldo appearing in almost every new line of new products launched by the American sports fashion brand, Nike.

However, recently confirmed on Twitter, Neymar announced that the contract period between him with the Swoosh logo has officially ended, and the Paris-Saint Germain member will join the Puma.

For those interested, the first products in the Neymar Jr. collection with Puma now available for pre-order on the brand’s website.

The loss of a representative of the caliber of Neymar is considered a step backward of the Nike brand communication team. From the position of being considered superior to his big rival Adidas with only Messi as a counterweight, now everything has been rearranged with a more balanced order such as Ronaldo-Nike, Messi-Adidas, Neymar-Puma.

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Stylish athletes

Top famous players that have impressive sports fashion styles (Part 3)

9. Raheem Sterling

Dosiin was also quite surprised with Raheem Sterling and the speed at which the fashion trends were updated quite quickly – as fast as the way he played and scored the goal. In addition to the passion for the pitch, Raheem Sterling also lets himself relaxed through fashion work.

As one of Nike’s brightest representatives, Raheem’s image is always associated with Nike products. With her masculine beauty and her pitiful charisma, Raheem’s face is always framed and perfectly suited to all fashion styles.

10. Karim Benzema

Known as one of the most famous car players in the world of football players today, Karim Benzema is also noted for his cool clothes showing his fashion personality and his ability to play closely.

Not only holding the supercar, but the male player is also the owner of a collection of the epic sneaker, misty as Balenciaga Triple S, Versace Chain Reaction, Yeezy Boost 350 with color schemes such as V1 Turtle Dove, V2 Semi Frozen, Cream White… The set of “expensive pieces” with blood to play sneakers, not making celeb like him is quite wasteful.

11. Presnel Kimpembe

Although he only debuted recently, this male player born in 95 has created his charm. Because it is very young, 9X always chooses for itself a pretty cool, youthful, comfortable, and dynamic modern style. The reporters’ lenses always follow him whenever this male player wears luxury outfits down the street, such as Gucci, Versace, or Off-White.

12. Paul Pogba

MU’s 26-year-old midfielder not only knows how to create opinion in the striker’s industry but also influences the fashion field – his horizontal arm industry. The proof is that Paul has always been a familiar face in collabs, collections with the famous Adidas brand.

In addition to being the most expensive striker in the world, the midfielder is very attentive to his image, always wants to be a leader in the fashion industry, and create trends for many other football stars.

As shown below, when he wears the LV x Supreme T-shirt, which is currently priced at approximately $ 15,000 in the market. That is not to mention the Pogba scarf wrapped on his head.

The midfielder knows very carefully for his image, always wants to be a leader in the fashion industry, and creates a trend for many other football stars.

Above are the top famous players that have impressive sports fashion styles. So, which player has left you the most impression?