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Sports fashion

The “legendary” sports fashion shoes of football (Part 3)

5. Puma Kings

Just like its name, Puma Kings product line is favored by the “King of football” as Pele, Maradona or Johan Cruyff.

First released in 1968, the Puma King is the shoe used in the sport of the longest surviving to this day. With the upper natural leather, the seam and shoelace layout system gives the user a smooth and comfortable feel as possible.

With waterproof soft leather, heavily protected heels and precisely designed toe caps, the 1970 Puma King shoe helped Brazilians win the 1970 World Cup.

6. Nike Air Zoom Total 90 III

As one of the product lines that made Nike a successful era, Nike Air Zoom Total 90 III made it possible for the stars of 1998-2002 like Luis Figo and Roberto Carlos to feel comfortable to show their skills on the field. grass during more than 90 minutes of play. By 2004, this product line was “crucified” with the names of Paulo Maldini, Rooney, Henry and even Messi.

The Nike Air Zoom Total 90 III is the first line of sneakers that has no tongue and is one of Nike’s final products that aren’t specifically designed for a spot on the field. From defenders, midfielders to strikers, you can use Nike Air Zoom Total 90 III shoes.

7. Adidas Copa Mundial

With an unimpressive design, if not simple, the Adidas Copa Mundial has survived, even in the top of the best selling shoes in the world since 1979, when this product was released. debut for the first time.

100% Kangaroo leather material helps the user to get the great ball feeling, suitable for all playing positions on the pitch, whether defender, midfielder, striker or even goalkeeper. Although the design is quite classic, Adidas Copa Mundial continues to be the preferred choice of many players.

Many legends of the football world around the world consider Adidas Copa Mundial as the launching pad in their careers such as “Emperor” Franz Beckenbauer, Eric Cantona, Michel Platini, Paolo Rossi or Mario Kempes.

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Sports fashion

Adidas launched ”FasterThan” campaign to inspire women to participate in sports

In an effort to forge a gender equal world, Adidas has launched its latest campaign named “#FasterThan”, conjuring up girls and women across all fields and ages to take part in and celebrate sport in their daily lives. Transportation along real women, athletes, and influencers, the campaign focuses on ”Women in Sport” and conjures up them to be larger than their challenges.

Playing the role of associate degree enabler, adidas invitations girls to pursue associate degree in progress pursue personal betterment by overcoming all social and psychological barriers. The campaign reframes ”Fast” faraway from the normal conception of speed, towards that of a private feeling and management of being faster than challenges which might hold one back from fulfilling their potential.

Celebrating sacred stories of Saikhom Mirabai Chanu, a Padma Shri Awardee and a World Champion in bodybuilding, Himanshi Goyal, a person of body-positivity, and Nishriin Parikh, a 53-year-old skilled body-sculptor, Adidas aims to encourage enhanced participation of ladies in sport.

It aims to leverage the ability of sport to beat stereotypes, prejudice and adversity, push past barriers, and solely specialize in the positive impact sport will wear you.

Excited regarding the launch of the film, Mirabai Chanu, Padma Shri Awardee commented: “In our society, bodybuilding has invariably been perceived as a male dominated sport, it took a great deal of spirit to interrupt this stereotype. My success at the international level clearly showcases that sport doesn’t care regarding gender or stereotypes and on behalf of me quick is all regarding pushing my limits and unleashing my potential within the quest of changing into the simplest.”

On the launch of this campaign, Manish Sapra, Senior whole promoting Director, Adidas Asian nation, said: “At Adidas, sport is in our desoxyri bonucleic acid and that we believe that ”Through Sports, we’ve the ability to vary lives”. As a part of our 2020 strategy, we’ll be specializing in ”Women in Sport” to inspire a lot of girls in Asian nation to require to a healthier life through sport and fitness. We have a tendency to feel sport doesn’t discriminate between genders and also the taking part in field is that the same for all. ”Faster Than” is that the extension of this thought, transportation it to life by specializing in 3 exalting stories to interrupt varied stereotypes.”

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Sports fashion

The “legendary” sports fashion shoes of football (Part 2)

By mid-2016, the Nike Mercurial R9 was “reborn” again with 4 classic styles. Of course, it is indispensable to incorporate the latest technology of the sports giant NIke on the ‘upper’ and the sole of the shoe. Superfly technology (super light) plus ACC or ‘all weather control’ will surely be blown into this classic product line.

So far, the image of “fat” Ro wearing Nike Mercurial R9 shoes on his neck after Brazil’s defeat to France at the 1998 World Cup is still deeply in the minds of fans.

3. Lotto Stadio

To King Sports fans around the world, the Lotto Stadio brand seems very strange. This is understandable when only about 33 pairs of Lotto Stadio shoes are used on the pitch at the moment.

However, this was a “nailing” product with such legends as goalkeeper Dino Zoff and striker Ruud Gullit. This is considered to be the first shoe model to launch fashion accessories in order to cover sports shoes.

With low nails and a higher number of nails than other types of shoes, Lotto Stadio is a suitable product for players in countries with hot weather, the face is often less watered so dry.

In today’s digital boxer shorts, Luca Toni is the only player who has been loyal to Lotto Stadio products since the beginning of his career. In 2014, as a tribute to his loyalty, Lotto produced a special edition of Stadio Potenza II named after Toni. Featuring ‘Luca’ and ‘Toni’ on both sides of the heel, this version is sold with only 500 pairs worldwide.

4. Nike Tiempo

On July 17, 1994, Brazil and Italy clashed at Pasadena, Calif. At the World Cup. Of the 22 players who played, 10 wore the legendary Nike Tiempo Premier football shoe. Since then, the Nike Tiempo has become a monument, a flag in the football shoe industry.

For more than 20 years, Nike Tiempo products have always been distinctive, that is the upper always made from Kangaroo leather. Nike later applied technology to create new materials, combining natural Kangaroo leather with synthetic leather. This makes the Nike Tiempo shoes both soft and supple and smooth like genuine leather, even more durable and water resistant than genuine leather.

The stars who are and are using this product line can be mentioned as Romario, Paulo Maldini, Ronaldinho, Pirlo and Pique.

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Sports fashion

Nike reveals uniforms for Tokyo 2020 Olympic Games (part 1)

Nike has designed basketball and association football uniforms for the Tokyo 2020 Olympic Games that it says are the “most sustainable” and “highest performing” to this point.

The activewear complete has created uniforms for America’s men and ladies basketball groups, and association football jerseys for the USA, South Korea, and African nation groups. The attire includes outfits for competition, the medallion stand, and coaching.

Nike has used a mix of materials with the aim to create apparel a lot of environmentally friendly. They embody polyester created from recycled plastic bottles, recycled nylon, and rubber and yarn waste from the company’s factories.

The America team’s all-white medallion stand apparel is formed from recycled materials together with excess rubber from Greek deity factories

“This is that the most property product and also the highest activity product we’ve got ever created as a group,” aforesaid Greek deity Chief style Officer John Hoke.

“So whether or not it’s on the track and field, the celebration of the medallion stand, the village wear, the coaching wear or the opposite outfits they wear, everything that we tend to do is one hundred percent property.”

The Greek deity Air Vapormax sneakers comprise seventy-five percent producing waste merchandise

On the medallion stand, athletes can wear Greek deity Air Vapormax sneakers created with seventy-five percent producing waste. The look for the sneakers – a mixture of varied textures, colors, and shapes – was influenced by the looks of waste piles.

Nike has created the higher half from recycled polyester, that it aforesaid not solely reduces waste, however, it conjointly cuts down carbon emissions by close to thirty percent.

It conjointly incorporates Nike’s Flyknit platform, which is formed by cutting yarn and fiber to precise specifications of the shoe style to supply less waste. The shoe’s airbag is formed from a recycled thermoplastic polymer, TPU, a rubber-like plastic.

A white parka jacket and matching pants, conjointly fictional with polyester from materials like plastic bottles, complete the outfit.

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Sports fashion

The “legendary” sports fashion shoes of football (Part 1)

Recently, the football website Dream Team FC has launched a list of the best quality and most popular shoes in football history.

Among the 7 shoes voted by Dream Team FC, Nike contributed the most with 3 product lines, followed by Adidas (2), Puma and Lotto Stadio (1).

1. Adidas Predator Mania

Adidas has officially launched the Predator Mania product line at the same time the 2002 World Cup in Japan and South Korea. With design style “Far East”, Predator creates attraction thanks to the angular lines but no less subtle.

Besides the traditional red – black color, Predator Mania also has many versions with different colors such as Champagne (white wine), Champagne Gold (yellow and white).

What makes this shoe different from all other Adidas products is that the red tongue is designed quite large. This keeps shoelaces always neatly aligned, helping the player to touch the ball with the optimum contact surface. In addition, the cushioned mouth on the heel helps the players can protect the ankle and heel at most regardless of the direction the opponent is “swept” from.

This is the favorite shoe of David Beckham, Alessandro Del Piero and Raul. According to the statistics of the World Cup 2002 organizer, at least 10 players use Adidas Predator Mania shoes in every match. However, Adidas officially stopped producing this product line in early June. The rare player to use the Adidas Predator Mania pair is Metz’s Benoit Assou-Ekotto.

2. Nike Mercurial R9

This is the shoes made by Nike for “Aliens” Ronaldo and was used by the striker during the competition at the 1998 World Cup. It can be said that this product line has created a revolution. for world football by bringing a brand of speed for the strikers and winger at the time.

“These shoes are super light (200 grams). Therefore, you absolutely can reach the speed that previously appeared only in the imagination. Ro “fat” is about shoes “parcel” for their own.

In May 2013, Nike decided to “revitalize” this product line with the Nike Mercurial IX Special Edition. In particular, only 1998 shoes were made, representing the year of the debut of the first Nike Mercurial shoe.

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Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 2)

According to the list of the top 100 highest-paid athletes published by Forbes, Messi ($ 111 million) and Ronaldo ($ 108 million) ranked second and third on the list thanks to salary and advertising income. their fox.

Hookit, a site that evaluates the advertising effectiveness that celebrities bring to the brands they represent through their social media posts (Facebook, Instagram and Twitter), 2017 , Ronaldo posted 263 articles for one of the sponsors.

The posts generated 591 million interactions. Each post for sponsors like Nike, EA Sports and Herbalife, Ronaldo will make about $ 1.8 million.

Brazilian player Neymar is also active on social networks with 205 advertising posts. They generate 317 million interactions for sponsors like Nike, Gillette and Beats.

Less than, Messi has 91 advertising posts with 119 million interactions.

Ronaldo and Messi are “imprisoned” in “lifetime” advertising contracts with Nike and Adidas, so switching to the rival side will be difficult, but according to Roger Breum, head of marketing at Hookit, brands can still impact through contracts with the clubs they are playing.

Of course, it will not be cheap to “lock” two of the biggest football clubs in the world (only Manchester United can match Barcelona and Real in terms of team value). Barcelona signed a new deal with Nike in 2016 worth $ 180 million per year.

Meanwhile, Real Madrid also has an agreement of over $ 100 million per year with Adidas. Nike and Adidas have struggled for years in a battle for the upper hand in the football apparel industry. With the World Cup kicking off next week, the race is getting hotter and hotter.

Nike and Adidas outfits will appear with football stars at the world’s largest sporting event. Ronaldo’s Portugal team will be in Nike costume, while Messi’s Argentina team will be wearing Adidas clothes

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Sports fashion

Sportswear brand CONTRA introduce a new range for 2020

Sportswear brand, CONTRA, has launched a replacement range of sportswear for men and ladies for 2020.

Founded in 2017, with their online store going sleep in 2018, CONTRA was created by Paul Sinton-Hewitt, the founding father of parkrun, which organizes free, weekly, timed 5k community events around the world.

CONTRA design and make sportswear that matches and flatters people of all shapes, sizes, and skills, in bold, non-gender specific colors. All products are made up of top quality technical fabrics from sustainable sources and made in European factories with good working conditions, where workers are paid a good wage. The profits of all CONTRA sales directly go into supporting parkrun.

The new 2020 CONTRA range features sportswear for all temperatures and times of the year. The new Haga base layer and Okanagan half-zip top for men and ladies are made up of super soft TENCEL™ yarn, for warmth and breathability within the winter months.

For the spring and summer months ahead, CONTRA has added a shirt to their men’s range, featuring loose fit confidence and luxury. In their women’s range, a replacement light capri pant has been launched, cut slightly below the knee from lightweight, technical stretch fabric, moving with you as you run.

CONTRA founder Paul Sinton-Hewitt CBE said that after a hugely successful first year of online trading, they are excited to continue their passion for producing top quality, ethical sportswear, with sizes to suit everyone by launching our new range for 2020. He added that as most is different and has different preferences for the sportswear they are most comfortable in, they have worked hard to introduce a variety of designs to suit every individual.

More information about CONTRA can be often found on their website https://contra-movement.com.

Further details on parkrun, including event dates and locations, are often found at https://www.parkrun.org.uk/.

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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 1)

Ronaldo has been known as the lifetime fashion ambassador for Nike sports brand. However, this famous football striker still earned an amount of money up to $216. Let’s see how that can happen.

Messi is the brand’s representative for Adidas but also helped Nike earn $ 111 million from advertising on personal social networking site with hundreds of millions of fans.

Cristiano Ronaldo and Lionel Messi are two famous players all over the world and have a total of more than 500 million followers on social networking sites.

Over the years, the duo has split the 10 Best Player of the Year awards, and the clubs they are competing against are Real Madrid and Barcelona, ​​also the two most successful clubs in the last decade when they split 7 times to win the Premier League.

Both players have a brand portfolio that represents “money maker” bringing in about $ 47 million a year for Ronaldo and $ 27 million for Messi.

In return, both also bring great benefits to brand representation partners, especially sports giants Nike and Adidas, through their social networking sites.

Ronaldo has been advertising with Nike since 2003, while Messi has been Adidas’ brand representative since 2006. Both have “lifetime” advertising contracts.

However, by sponsoring outfits for Real Madrid and Barcelona in La Liga (Nike sponsors Barcelona, ​​Adidas sponsors Real Madrid) Ronaldo and Messi also create significant value for their biggest rivals. brand they represent.

For example, Nike’s logo still appears quite clearly on Messi’s Barcelona uniform even though it is an ad for Adidas to 184 million followers on this player’s social network.

Similarly to Ronaldo, Real Madrid also has an agreement with Adidas, making the three stripes symbol still appear prominently on Ronaldo’s uniforms when writing an ad for Nike to 322 million fans.

As a result, Ronaldo brought in $ 216 million for Adidas, while Messi brought in $ 111 million for Nike in the past 12 months.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 2)

2. Kendrick Lamar left Reebok, went to Nike

After a period of collaboration since 2016 with Reebok and releasing 3 pairs of Reebok Club C, Kendrick Lamar in August 2017 posted on Twitter a picture of him wearing on the feet of Nike Cortez with caption hashtag #TeamNike. The reason why many people believe that it is simply because he is actually the “HUMBLE.” Having long had more feelings for “the Swoosh”, Reebok is only a temporary affair.

3. Rihanna left Adidas, coming to PUMA

So far, no one knows why Rihanna gave up Adidas to come to PUMA in December 2014. Analysts and analysts say it is most likely because PUMA has agreed to the value of the $ 1 million contract Rihanna and her team set. Right in the following year, the PUMA by Rihanna Collection was launched, promoted loudly, and immediately made the community love sports fashion.

4. Big Sean left Adidas, coming to PUMA

Like Rihanna, rapper Big Sean also gave up Adidas to the black panther PUMA in January 2017. Remember, when his career began to improve, this rapper “Bounce Back” once collaborated with Adidas and released releases like Attitude Hi or Pro Model. However, it seems that once again the roof is more attractive when Big Sean decides to join the team with Rihanna, Selena Gomez, or The Weeknd.

5. Karlie Kloss left Nike, came for Adidas

Supermodel Karlie left Nike and came to Adidas in 2016. Former Victoria’s Secret model immediately took the 7th place ($9 million/year) in 2017 on the list of the highest-paid supermodels of the year. Obviously, the decision to join the Adidas roof plays more or less an important role in this impressive figure of this supermodel born in 1992.

A Brand Ambassador is an individual who is entrusted with cooperating with a brand to act as a representative and help bring products or services in a positive direction and closer to customers.

Brand ambassadors are a way of doing communication, which is no longer new to big brands, it exists even when traditional forms of advertising and marketing are still very popular. A brand ambassador is an outstanding individual who is entrusted to act as the representative of a brand and help bring its product or service up in a positive direction and closer to customers.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 1)

Brand Ambassador is a form that has been around for a long time, even though traditional forms of advertising and marketing are still prevalent.

Nowadays, when it comes to small and large sporting goods manufacturing companies in the world, cooperating with a brand ambassador has a healthy lifestyle, good image, a special personality.

Sometimes, sports idol plays the most important role in the campaign to promote products and improve the name of the company, it can be said to account for 8/10 success of the brand campaign. This is due to the development of technology that has created a younger generation who is always interested in what “idols wear” and hype storms.

Today, when it comes to sportswear companies from small to large in the world, relying on a brand ambassador to have a healthy lifestyle, beautiful image and a special personality Many people “idol” play an extremely important role in the campaign to promote products and promote the company’s name, accounting for 8/10 success of the brand campaign.

However, the sudden “jump” to the new dock is not uncommon or impossible. With rumors that Drake is about to leave Jordan Brand to join the Adidas rival, let’s SNKRVN check out which entertainment industry superstars who have been really for many reasons “change their heart” and return to the same roof with “Rival” of old lover.

1. Kanye West left Nike, coming to Adidas

As the owner of the tycoon of collaborative concerts, with Kanye West, Adidas convinced the rapper to come to him from the hands of rival Nike. Has been influencing the worldwide shoe-lovers over the past 10 years with designs with Louis Vuitton, Bape, Reebok and, more recently, this multi-talented but sultry rapper agreed to sign a contract partnered with Adidas in 2013 after disagreements over a portion of the Nike deal. In 2016, Kanye also kicked Nike on Twitter. New love with Adidas has released the legendary Adidas Yeezy version.