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How do football players make money from sports fashion brands? (Part 2)

However, unlike Ronaldo, Messi does not invest too much in the brand to sell fashion and luxury goods … Instead, he buys a lot of real estate as well as investing in building buildings.

On social networks, Messi has about 89 million likes on Facebook and 83 million followers on Instagram. Forbes magazine estimates Messi’s total net worth is about 280 million USD and his income in 2016 is about 81.5 million USD, second only to Ronaldo.

David Beckham

However, talking about the brand advertising industry, it is impossible not to mention David Beckham even though the player retired from the field 5 years ago. Even, thanks to the advertising contract that Beckham has no less than the current famous football players.

In recent years, Beckham has built a monumental brand empire and appears on almost every product, from fashion, food, entertainment, television to luxury items like watches, car. Giving up on football gave him more time to focus on monetizing brands and advertising.

Beckham’s daily income is not less than the famous players today

According to Company House, Beckham earned about £ 32.5 million ($ 45.8 million) in 2017 dividends from his own company DB Ventures Limited, the figure for 2016 was £ 18 million. In addition, this handsome former player also earned £ 12.7 million from the use of his image rights in 2016, equivalent to an income of £ 35,000 / day.

Meanwhile, Chairman Richard Thompson of the brokerage firm M&C Saatchi Merlin estimates that Beckham can make up to £ 100 million ($ 133 million) per year from brand advertising contracts.

By making a lot of profits from the brand business and self-investment as above, Beckham has reached the top of the player making the most money, including salaries and advertising contracts or outside business today.

It can be said that the business of brand image with famous people, including football players, is completely normal and legitimate.

Although Beckham retired, but knowing how to promote and polish images, Beckham still has 54 million likes on Facebook, ranking in the top 5 athletes and former athletes of the world today. On Instagram, Beckham also has 42 million followers, ranking in the top 40 of the globe.

With huge revenues from advertising contracts, branding businesses and private startups, the media predicts the total value of Beckham’s assets around £ 300 million (US $ 450 million).

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Sports fashion models

How do football players make money from sports fashion brands? (Part 1)

For sports athletes like football players, it is perfectly normal to earn a legitimate income from advertising contracts, brand representation or other business sources.

In the world, famous players have a significant source of income from brand advertising or business outside.

Cristiano Ronaldo

For the European Golden Ball Cristiano Ronaldo, his income comes mainly from player salaries with $ 58 million in 2017. However, revenue from advertising contracts with Nike, Tag Heuer, Abbott Laboratories … also up to 35 million USD.

With more than 200 million followers on social networks, Ronaldo can make easy money from advertising contracts as well as brand business. In addition, a series of products such as sports fashion, sports equipment, shampoos, hotels … also business by the name and brand of Ronaldo, thereby bringing huge profits every year.

For example, in 2009, Ronaldo signed a brand advertising contract with Castrol worth £ 8.2 million for 2 years. Upon expiry, he renewed for £ 5.5 million. That is not to mention a series of other brands such as Emirates, Konami …

With such popularity, the media predicts that the total value of his assets, including his brand, will be around 210-230 million USD. Meanwhile, Forbes magazine estimates this figure to be 320 million USD. In 2016, Forbes also ranked Ronaldo first in terms of income among athletes in the world with about $ 88 million.

Lionel Messi

Messi is one of the best players in La Liga and one of the talents of today’s world football. The player’s contract with the Barcelona team is said to be around £ 500,000 / week. Currently, this information has not been verified because they do not include taxes and other great bonuses. Even so, Forbes magazine estimates that Messi annually earns about $ 53.4 million in bonus salaries of all kinds.

Also like Ronaldo, Messi has a series of brand advertising contracts with major brands. Every year, he earns about $ 20 million from a contract with Adidas. In 2016, Forbes magazine estimated the total revenue from Messi brand advertising at about $ 28 million.

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Sports fashion

What surprises to expect about sports fashion in the 2020s? (Part 2)

2. NEW TRENDS

One of the first signs that can be seen is the silent disappearance of the controversial brand Vetements. To keep streetwear life long, pure streetwear brands like Stussy or Supreme will no longer stand alone as they did, instead evolving with collaborations with luxury brands.

For the next 10 years, we look for solutions to tackle fashion waste as well as unsold inventory, continue to create new materials by recycling waste and researching new production technologies. consume less resources.

On a 10-year cycle, during the first years of the decade, the economic crisis took place. That is also the reason for the minimalism to the throne. If about the first half of the previous decade, Chinese people bought brand name in a frantic way, making the maximum style occupy a large market share, maybe the situation will turn around.

The past decade of fashion

Looking back over the past decade of fashion, one of the hallmarks is undoubtedly mutually beneficial collaborative missions. The most common are the handshakes between popular brands or sports brands with a designer or more famous brand.

The type of collaboration in fashion reaches a high level, breaking all prejudices when Louis Vuitton joins Supreme. The author of the project – Kim Jones continued to produce a collection of collaborations between Dior Men and Stussy.

Besides the collaborative project between contemporary artists, we will witness the “non-fashionable” handshake in fashion. Louis Vuitton’s creative director Nicolas Ghesquière is known to love eSports games.

Not only stopped with an advertising campaign using a model in a video game, Louis Vuitton recently launched a project in conjunction with the famous online game League of Legends to design not only the page. for the characters but also for the real people.

This is one of the very successful projects of Louis Vuitton in the past year, promising to create a new trend of collaboration in fashion beyond all limits.

Conclusions

The evolution of 21st-century fashion has not only stopped at the evolution of style or style, but is now a fierce battle over strategy, sales and ideas. Obviously the 10-year period is long enough for a new event to change everything, but there will still be continuity and a new level of what has happened before. Are you ready for the upcoming changes and surprises in fashion this decade?

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Sports fashion

What surprises to expect about sports fashion in the 2020s? (Part 1)

New year, new decade, the fashion world promises to receive many unexpected changes. What is likely to happen in 2020?

In fashion, 10 years is an important time to mark a period of history. We have just passed the first decade of the 21st century. It is the decade of sports fashion, street fashion, social networks, influencers and Millennials. In the next 10 years, we will also witness the rapid change of the fashion world with unexpected elements.

1. NEW FACTORS AND THE RETURN DAY OF BACKGROUNDS

Fashion is a contradictory field when we are always hungry for new things but we only believe in the hands of successful names. Perhaps the coming decade will meet this dual standard.

In the past 10 years, the fashion industry has set a record for the speed of “changing blood”. 5-year or 10-year contracts are only 3 years old and even many fashion designers can only survive a season.

The idea of ​​replacement will be the famous names before, but the brands have surprised by promoting new talent. The typical phenomenon are Alessandro Michele of Gucci and Daniel Lee of Bottega Veneta, both successful in the brand’s blood transfusion.

Also to mention the long-running “war horses” are Jona Than Anderson of Loewe and Olivier Rousteing of Balmain. In the context of the generation of star designers not making achievements as expected as Raf Simons, Marc Jacobs, it is more and more reason to expect young designers to bring a new wind.

Looking forward to the new, but also from the nostalgia of the golden age. During the Spring – Summer Fashion Week 2020, the talented couturier Christian Lacroix surprised by accepting a collaboration with Dries Van Noten for the collection to revive the fashion-loving hearts that are dying.

Or recently, designer Bouchra Jarrar announced that he would return to Couture Fashion Week after his absence. Although not creating great buzz, the recent return of fashion prince Olivier Theyskens has also been noticed and supported by many people in sports fashion.

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Sports fashion models

Roger Federer as a long-time fashion model of Uniqlo

Uniqlo is famous for its comfortable and durable material technology, it will not be strange for Uniqlo to want to penetrate deeper into the Sportwear playground, a typical example of this direction is the event Roger Federer officially signed with Uniqlo has caused a significant shock in the tennis world.

Earlier this summer, the Swiss tennis “king”, Roger Federer announced the termination of Nike’s agency contract after 21 years of sticking. This year Federer has turned 37 and he revealed that he has just signed a long-term contract with Japanese daily wear brand Uniqlo.

This contract will be valid and last for 10 years before he turns 47, an age can not participate in professional tennis tournaments. According to some sources, this Federer contract is worth an estimated 300 million USD.

The big fashion contracts

Roger Federer is not the first tennis player to sign a contract with Uniqlo. The former one is Novak Djokovic and currently Novak is representing Lacoste. It is thought that Uniqlo connecting with the greatest tennis player of all time was a bold mov

Roger Federer left Nike after 21 years of sticking and accepting the cooperation with Uniqlo. Fans are keen to know how he feels after this departure and how Nike’s move towards this. Roger Federer explained that because his contract with Nike has expired.

His departure is a new visual experience of his career. He wanted to find a new side of himself when he is no longer attached to Swoosh. Federer himself values ​​the time he works with Nike and Uniqlo also respects this issue. Nike also did not show any clear action on this.

In the future, the partnership between Federer and Uniqlo may include lifestyle clothing. This apparel for other sports, or even life jackets. Besides, Roger Federer is quite knowledgeable and has a great relationship in fashion. He has walked on the catwalks of the world’s luxury and luxury brands such as Dior, Gucci, Ferragamo.

The last important thing, in Roger Federer, Uniqlo saw the appropriate style when wearing Uniqlo’s tennis clothes. Everything is so good, how could Uniqlo not quickly “pull” Roger Federer to me!

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Sports fashion models

The most handsome baseball player in the world becomes a model

While just starting out as a model, former baseball player James Turlington has appeared at many shows in New York Fashion Week.

The handsome baseball player who appears on the catwalk James Turlington is the grandson of celebrity star Christy Turlington. He had time to play professional baseball before modeling.

James Turlington, age 25, is the nephew of the famous supermodel Christy Turlington. Before being a model, he was a baseball player. Possessing a remark similar to the beautiful aunt, James quickly attracted attention in the online community. They gave him many compliments with wings and called him “the most handsome baseball player in the world”.

Last year, he officially said goodbye to his sports career to enter the model village. Despite being a newcomer, thanks to his previous reputation, James Turlington has the opportunity to appear in fashion magazines, stride at the catwalk of famous fashion houses such as Balmain, Dior, Rag & Bone, etc.

The handsome model is present at one of the biggest parties in New York Fashion Week 2020 of the Italian fashion house – Bulgaria. He answered The Cut page about choosing to give up baseball to enter the fashion field: “The thing I miss the most is teamwork. Our team has very close feelings.”

As a child, James Turlington appeared in a series of pictorials with his famous aunt. Recently, the male model caught the attention when he appeared hot in Harper’s Bazaar magazine. Under this photo, supermodel Naomi Campbell has left a comment, expressing interest.

The 25-year-old is now the face of many fads. At New York Fashion Week 2020, he appeared in many shows such as Jason Wu, Brandon Maxwell, Rag & Bone. In the recent Nike show, he also appeared.

James Turlington is one of many athletes in the world that turn to be fashion models.

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Sports fashion

The fashion of tennis players is getting more sexy and stylish (Part 2)

An immortal costume of Venus Williams

Modern tennis fashion is extremely diverse in style as well as losing the norm of short length, as long as players or athletes feel comfortable with the costumes they wear. Even so, the Wimbledon tournament still stipulates that the costumes of the players must be all white.

Becoming a tennis fashion icon gives female players a lot of lucrative contracts with fashion brands. Maria Sharapova, for example, pocketed tens of millions of dollars from deals with sports fashion brands. She is a feminine symbol on the field with super short dresses showing off her long legs.

Or as the case of Serana Williams thanks to stylish, sexy competition that her own fashion label should increasingly make.

Nowadays, no one still feels “eye-drooping” when they see female tennis players wearing skirts that are too short to reveal sexy shorts or a halter top. On the contrary, their attractive and healthy beauty is also a factor that attracts the audience to the field.

Sharapova imprints with sexy, elegant and seductive images

In addition, sportswear also has an unexpected effect, it contributes to the victory. According to Iain Greenlees, a sports psychology researcher at Chichesterr University, once surveyed and found that beautiful, impressive and branded costumes can put pressure on the opponent, thereby increasing chance of winning.

Many female players know how to take advantage of competition clothes to increase the percentage of victory. Researcher Ian Greenlees revealed that Serena William always likes to wear competition clothes that show off his strength. It was usually a revealing outfit to show off her muscular strength. This makes the opponent terrified and overwhelmed.

Becoming a fashion star on the field helps the female athletes achieve many beneficial contract of advertising.

Obviously, today’s tennis costumes are no longer merely a thing to wear when playing, they also contribute to reflect the personality and also actively support the owner.

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Sports fashion

The fashion of tennis players is getting more sexy and stylish (Part 1)

Tennis sportswear is stylish, stylish and sexy over time. Many athletes of this discipline have skillfully created their own fashion style and imprint with the seemingly very dry outfits.

In 1949, female athlete Gertrude Moran was the first person to bring to the Wimbledon arena the ultra-short length competition skirts, to the point where the shorts of the inner underwear were exposed. The “brave” of Gertrude Moran has created a revolution in clothes when playing tennis, making the trend of other female athletes using skirts or extremely short pants increasingly popular.

Pioneer athlete Gertrude Moran wears a super short skirt

Not only is she promoting a 5cm skirt, but Moran also stylizes short pants with underwear underneath. She did not use ordinary slippery pants, but rather a pair of very frilly pants.

At the time, Gertrude Moran received a lot of criticism. She was condemned by the British Tennis Commission as “bringing vulgarity and guilt into tennis.”

However, it seems that Gertrude Moran is not guilty of other female tennis players. She helps the juniors confidently follow the path of liberating the body and affirm the personal fashion style.

Female players are not afraid to show off their physical beauty

The love between tennis and fashion meets a lot of obstacles. At the Wimbledon tournament in 1958, female athlete Karol Fageros was nearly banned for wearing short skirts with yellow shorts. She was only allowed to continue the contest after changing her striking yellow pants to a solid white pants.

Over time, with the more openness of the tennis federations as well as the audience itself, the athletic outfits became more and more stylish and sexy. Many brilliant and stylish tennis matches are like a fashion catwalk.

There are many moments of tennis fashion ever in history. For example, American athlete Bethanie Mattek-Sands walked into the field wearing a Lady Gaga-style shirt with a 2011 tennis ball, or Serena William’s super-tight outfit at the Pants tournament. US Open Tennis 2002.