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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 2)

According to the list of the top 100 highest-paid athletes published by Forbes, Messi ($ 111 million) and Ronaldo ($ 108 million) ranked second and third on the list thanks to salary and advertising income. their fox.

Hookit, a site that evaluates the advertising effectiveness that celebrities bring to the brands they represent through their social media posts (Facebook, Instagram and Twitter), 2017 , Ronaldo posted 263 articles for one of the sponsors.

The posts generated 591 million interactions. Each post for sponsors like Nike, EA Sports and Herbalife, Ronaldo will make about $ 1.8 million.

Brazilian player Neymar is also active on social networks with 205 advertising posts. They generate 317 million interactions for sponsors like Nike, Gillette and Beats.

Less than, Messi has 91 advertising posts with 119 million interactions.

Ronaldo and Messi are “imprisoned” in “lifetime” advertising contracts with Nike and Adidas, so switching to the rival side will be difficult, but according to Roger Breum, head of marketing at Hookit, brands can still impact through contracts with the clubs they are playing.

Of course, it will not be cheap to “lock” two of the biggest football clubs in the world (only Manchester United can match Barcelona and Real in terms of team value). Barcelona signed a new deal with Nike in 2016 worth $ 180 million per year.

Meanwhile, Real Madrid also has an agreement of over $ 100 million per year with Adidas. Nike and Adidas have struggled for years in a battle for the upper hand in the football apparel industry. With the World Cup kicking off next week, the race is getting hotter and hotter.

Nike and Adidas outfits will appear with football stars at the world’s largest sporting event. Ronaldo’s Portugal team will be in Nike costume, while Messi’s Argentina team will be wearing Adidas clothes

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Sports fashion

Sportswear brand CONTRA introduce a new range for 2020

Sportswear brand, CONTRA, has launched a replacement range of sportswear for men and ladies for 2020.

Founded in 2017, with their online store going sleep in 2018, CONTRA was created by Paul Sinton-Hewitt, the founding father of parkrun, which organizes free, weekly, timed 5k community events around the world.

CONTRA design and make sportswear that matches and flatters people of all shapes, sizes, and skills, in bold, non-gender specific colors. All products are made up of top quality technical fabrics from sustainable sources and made in European factories with good working conditions, where workers are paid a good wage. The profits of all CONTRA sales directly go into supporting parkrun.

The new 2020 CONTRA range features sportswear for all temperatures and times of the year. The new Haga base layer and Okanagan half-zip top for men and ladies are made up of super soft TENCEL™ yarn, for warmth and breathability within the winter months.

For the spring and summer months ahead, CONTRA has added a shirt to their men’s range, featuring loose fit confidence and luxury. In their women’s range, a replacement light capri pant has been launched, cut slightly below the knee from lightweight, technical stretch fabric, moving with you as you run.

CONTRA founder Paul Sinton-Hewitt CBE said that after a hugely successful first year of online trading, they are excited to continue their passion for producing top quality, ethical sportswear, with sizes to suit everyone by launching our new range for 2020. He added that as most is different and has different preferences for the sportswear they are most comfortable in, they have worked hard to introduce a variety of designs to suit every individual.

More information about CONTRA can be often found on their website https://contra-movement.com.

Further details on parkrun, including event dates and locations, are often found at https://www.parkrun.org.uk/.

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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 1)

Ronaldo has been known as the lifetime fashion ambassador for Nike sports brand. However, this famous football striker still earned an amount of money up to $216. Let’s see how that can happen.

Messi is the brand’s representative for Adidas but also helped Nike earn $ 111 million from advertising on personal social networking site with hundreds of millions of fans.

Cristiano Ronaldo and Lionel Messi are two famous players all over the world and have a total of more than 500 million followers on social networking sites.

Over the years, the duo has split the 10 Best Player of the Year awards, and the clubs they are competing against are Real Madrid and Barcelona, ​​also the two most successful clubs in the last decade when they split 7 times to win the Premier League.

Both players have a brand portfolio that represents “money maker” bringing in about $ 47 million a year for Ronaldo and $ 27 million for Messi.

In return, both also bring great benefits to brand representation partners, especially sports giants Nike and Adidas, through their social networking sites.

Ronaldo has been advertising with Nike since 2003, while Messi has been Adidas’ brand representative since 2006. Both have “lifetime” advertising contracts.

However, by sponsoring outfits for Real Madrid and Barcelona in La Liga (Nike sponsors Barcelona, ​​Adidas sponsors Real Madrid) Ronaldo and Messi also create significant value for their biggest rivals. brand they represent.

For example, Nike’s logo still appears quite clearly on Messi’s Barcelona uniform even though it is an ad for Adidas to 184 million followers on this player’s social network.

Similarly to Ronaldo, Real Madrid also has an agreement with Adidas, making the three stripes symbol still appear prominently on Ronaldo’s uniforms when writing an ad for Nike to 322 million fans.

As a result, Ronaldo brought in $ 216 million for Adidas, while Messi brought in $ 111 million for Nike in the past 12 months.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 2)

2. Kendrick Lamar left Reebok, went to Nike

After a period of collaboration since 2016 with Reebok and releasing 3 pairs of Reebok Club C, Kendrick Lamar in August 2017 posted on Twitter a picture of him wearing on the feet of Nike Cortez with caption hashtag #TeamNike. The reason why many people believe that it is simply because he is actually the “HUMBLE.” Having long had more feelings for “the Swoosh”, Reebok is only a temporary affair.

3. Rihanna left Adidas, coming to PUMA

So far, no one knows why Rihanna gave up Adidas to come to PUMA in December 2014. Analysts and analysts say it is most likely because PUMA has agreed to the value of the $ 1 million contract Rihanna and her team set. Right in the following year, the PUMA by Rihanna Collection was launched, promoted loudly, and immediately made the community love sports fashion.

4. Big Sean left Adidas, coming to PUMA

Like Rihanna, rapper Big Sean also gave up Adidas to the black panther PUMA in January 2017. Remember, when his career began to improve, this rapper “Bounce Back” once collaborated with Adidas and released releases like Attitude Hi or Pro Model. However, it seems that once again the roof is more attractive when Big Sean decides to join the team with Rihanna, Selena Gomez, or The Weeknd.

5. Karlie Kloss left Nike, came for Adidas

Supermodel Karlie left Nike and came to Adidas in 2016. Former Victoria’s Secret model immediately took the 7th place ($9 million/year) in 2017 on the list of the highest-paid supermodels of the year. Obviously, the decision to join the Adidas roof plays more or less an important role in this impressive figure of this supermodel born in 1992.

A Brand Ambassador is an individual who is entrusted with cooperating with a brand to act as a representative and help bring products or services in a positive direction and closer to customers.

Brand ambassadors are a way of doing communication, which is no longer new to big brands, it exists even when traditional forms of advertising and marketing are still very popular. A brand ambassador is an outstanding individual who is entrusted to act as the representative of a brand and help bring its product or service up in a positive direction and closer to customers.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 1)

Brand Ambassador is a form that has been around for a long time, even though traditional forms of advertising and marketing are still prevalent.

Nowadays, when it comes to small and large sporting goods manufacturing companies in the world, cooperating with a brand ambassador has a healthy lifestyle, good image, a special personality.

Sometimes, sports idol plays the most important role in the campaign to promote products and improve the name of the company, it can be said to account for 8/10 success of the brand campaign. This is due to the development of technology that has created a younger generation who is always interested in what “idols wear” and hype storms.

Today, when it comes to sportswear companies from small to large in the world, relying on a brand ambassador to have a healthy lifestyle, beautiful image and a special personality Many people “idol” play an extremely important role in the campaign to promote products and promote the company’s name, accounting for 8/10 success of the brand campaign.

However, the sudden “jump” to the new dock is not uncommon or impossible. With rumors that Drake is about to leave Jordan Brand to join the Adidas rival, let’s SNKRVN check out which entertainment industry superstars who have been really for many reasons “change their heart” and return to the same roof with “Rival” of old lover.

1. Kanye West left Nike, coming to Adidas

As the owner of the tycoon of collaborative concerts, with Kanye West, Adidas convinced the rapper to come to him from the hands of rival Nike. Has been influencing the worldwide shoe-lovers over the past 10 years with designs with Louis Vuitton, Bape, Reebok and, more recently, this multi-talented but sultry rapper agreed to sign a contract partnered with Adidas in 2013 after disagreements over a portion of the Nike deal. In 2016, Kanye also kicked Nike on Twitter. New love with Adidas has released the legendary Adidas Yeezy version.

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Sports fashion

The Best Sportswear Brands in the World (part 3)

New Balance

As far as well-made running gear goes, it doesn’t get far better than New Balance. The Bostonian brand first jogged into the spotlight in 1906 and sportswear hasn’t been an equivalent since.

The label’s core output is comprised of performance running gear, casualwear and sneakerhead-baiting shoes courtesy of its ‘Made in England’ and ‘Made in the USA’ lines. The latter is what really gives NB its stake within the world of menswear, with shoes just like the 990 and therefore the 991 having gained cult status among the design elite.

Salomon

French label Salomon has made a reputation for itself within the world of sportswear, kitting out everyone from ultra runners to freestyle skiers. More recently, however, it gained a replacement audience because of one among the foremost unlikely fashion trends in recent history.

Trail trainers are the most well liked new thing in haute couture, and it with great care happens that Salomon makes a number of the simplest around. The brand’s S/LAB series and therefore the Speedcross 4 in black are favorites of fashion insiders for a touch while now. such a lot so, in fact, that Salomon began making its first forays into that specific world by recruiting a life-style footwear manager from Veilance and designing its first ever fashion sneaker within the shape of the S/LAB XT-6.

It’s quite just a fad, though. Fashion’s obsession with adopting performance gear has resulted within the mainstream style status of clothes just like the hoodie, tracksuit and performance outerwear. Why should trail runners be any different?

Champion

It may not boast an equivalent industry-leading, cutting-edge status as competitors like Nike and Adidas, but when it involves heritage, Champion is at the highest of the organic phenomenon.

The American label entered its 100th year in 2019 and still has an equivalent knack for creating rugged, no-frills sportswear that made it famous.

You won’t find innovative, technical fabrics or ultra-lightweight apparel here. What you’ll find, however, is sturdy, timeless gear with a dose of retro charm. Contribute some street-wear sensibility and therefore the odd high-profile hookup and it’s easy to ascertain why Champion remains one among the simplest around.

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Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 2)

To this day, Nike has completely dominated the basketball market with 95% market share, taking full control from Converse. Even in 2003, Nike bought Converse for $ 305 million. It can be said that Michael Jordan has created a global effect not only for basketball but also for this sports shoes brand.

After becoming Nike brand ambassador, Michael helped the big man regain his throne after the crisis. He himself shared: “Will the Nike brand be as strong as today if I signed a contract with Adidas? We can never know that. However, if I look back, I can easily make the decision to choose Nike again. ”

Cristiano Ronaldo

If in basketball, Michael Jordan is the Nike brand ambassador for a lifetime, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 just after joining the Manchester United team.

It is known that this is Ronaldo’s first contract is also the most valuable contract. At the time of signing, he was paid US $ 5.1 million per year but since his name dominates the subject, the number has increased to US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. In addition, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusions

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve the success today, there has been a great deal of contribution from Nike brand ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.

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Sports fashion

The Best Sportswear Brands in the World (part 2)

Puma

Family feuds aren’t all that rare. What’s uncommon, however, is for them to escalate to the extent of the one that gave Puma its shot at greatness.

Brothers Rudolf and Adolf Dassler together founded a sportswear label; however, since their relationship went sour, it split into two separate entities, Adidas and Puma. Both achieved huge success, but it had been Adidas that went on to become the foremost prominent.

Still, what Rudi Dassler’s Puma does, it does well. The label is understood for its retro-tinged athletic apparel and timeless trainers just like the Suede Classic. In additional recent years, it capitalised on a trend to become the unofficial king of affordable chunky trainers. Models like the Thunder Spectra and therefore the RS-X became a number of the foremost popular, trend-driven sneakers in recent history, and a few of the foremost wearable, too.

Reebok

Bolton could seem like an unlikely birthplace for a worldwide sportswear phenomena but that’s exactly where Reebok came into the planet.

The Lancashire label has been making sneakers and sporting apparel since 1958, but it had been during the 1980s when things really took off. The brand released the Workout – the primary athletic shoe designed specifically for ladies – and sales went through the roof. Since then, Reebok has been a retro sportswear style icon.

ASICS

An acronym for the Latin expression “Anima Sana In Corpore Sano” (“You should pray for a healthy mind during a healthy body”), the Japanese label ASICS may be a brand built round the concept of wellness through sports.

Founded as Onitsuka Co. in 1949, ASICS quickly became known for its high-quality athletic footwear. Basketball shoes were a number of the brand’s first products, but because the years glided by, ASICS gained a reputation for its running sneakers.

Today, the label is considered one among the best purveyors of performance footwear within the world, with a sideline in crafting nostalgia-heavy retro trainers as a part of its Onitsuka Tiger line.

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Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 1)

Adidas and Nike have long been a rival in the sports shoes market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

In order to get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Michael Jordan

Referring to Nike, people will immediately remember basketball legend Michael Jordan.

In the 1970s, Nike was a big name in the sports shoes market focused on developing running shoes. But by 1984, the market for saturated running shoes and Nike had to face a lot of difficulties from finance to competition from competitors.

At that time, Phil Knight, the founder of Nike, made a historic decision to select a player with the potential to become a big star to sign a sponsorship deal. He wants to create a sports idol with personality, fashion style associated with Nike.

At the same time, many young talents in this field are also sought by firms such as Converse or Adidas and Nike has chosen Michael Jordan – a young player not known by many major sports firms.

Imagine how hard it was for Nike to get the nod from this player. It was this historic decision that opened a whole new page for Nike. Michael Jordan really exploded in the 1984-1985 season and made Nike’s revenue soar.

His custom-designed Nike shoes named the Air Jordan burn out everywhere, even this red and black design has become a trend around the world. Since then Michael Jordan sublimated in his career as much as Nike’s sublimation so much, up to 1997 when Jordan won the 5th championship in his career marking Nike’s turnover reaching 9.19 billion USD.

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Overview of Reebok – the reputable sports shoes brand from England (Part 2)

With ZigTech technology, Reebok shoes with shoe sole designs are made up of creative and unique Zig Zag shapes.

With the Zig Zag shoe sole design, it helps absorb the impact on the heel of the shoe when it comes in contact with the ground and creates momentum for the next steps, making your movement more flexible.

With modern technology, Reebok DMX sports shockproof air bags inside the sole and this is considered a formidable point for other famous brands such as Nike Air Max shoes. From its inception until now, Reebok DMX is still a pair of shoes used and loved by sports lovers.

How much is Reebok shoes?

With the convenient features for travel and activities that Reebok shoes are sought after by many people, the price of a Reebok shoe will range from a few tens of dollars to a few hundred dollars, depending on the style, design, model. code that user wants to buy.

Each Reebok shoe will have different designs and designs so that users can freely choose a product that suits their style and budget. However, there are now many places that sell Reebok shoes at a price higher than its actual price.

Reebok shoes are loved and hunted by many people, which also means that there will be many places taking advantage of this opportunity to produce poor quality Reebok shoes. Therefore, you need to carefully study reputable addresses to avoid buying at high prices and buying poor quality goods.

Where to buy Reebok shoes?

Currently, when consumer demand is increasing, there are many places selling Reebok shoes. You can easily find it in shoe shops from small to large, from affordable to high-end, from shoe shops to electronic websites, etc.

However, if you decide to buy a genuine and quality Reebok shoes, you should avoid websites without a location only the basis is clear as it will not guarantee the shoes they sell you are quality or not, avoid being scammed without knowing who to petition to.

In addition, Reebok shoes have a lot of fake products, so you should be careful, do not buy shoes at market stalls with high-quality Reebok shoes but very low prices, should not be because of “cheap ham”. but wearing an inferior product will make it more difficult for you to travel and exercise, especially those who often wear shoes to practice sports.