The Reebok brand wants to bring the gazzelle antelope character into its products and also demonstrates that Reebok brand sports fashion brand is always the leading name in the field of fashion accessories and sports equipment. The personality style, produced by cutting edge technology.
1. Calculate the symbol
The legendary Reebok shoe brand with the Delta logo is no longer strange to sports people or especially those who are passionate about endless sports shoes. Like Nike’s “Swoosh” or Adidas’ three stripes “logo, this Delta logo earned the name Reebok much success.
The Reebok shoe company starts with a fairly simple logo with stylized Reebok next to the British logo – where the shoe brand was born. This logo has been with the brand for nearly a century until it released the vector logo a symbol of Reebok’s success and with the shoe Vector horns that surpassed Nike to become a sports brand.
The largest in the United States in the 80s. Vector’s existence ended in 2014 when the company launched the Delta logo which is also its official logo to the present time. The new logo addresses the message of a positive change in people’s lives when it comes to fitness.
“Those who pursue a full, happy and happy life through exercise. We believe the benefits of an active life go beyond the physical benefits and impact on your whole body and your relationship with others. ”- Matt O’Toole, Marketing Manager of Reebok said. While Delta is not overrated, the idea is that it’s more like a software company than a fashion company.
2. Trademark history
The original Reebok company was founded in 1895, when it was a subsidiary of the parent company J.W.Foster & Sons in England. It was born from the boss’s desire to make a pair of running shoes for boys to compete. In 1958, the company was renamed Reebok, after the transliteration of the word Rhebok, the name of an African antelope.
Delta Reebok logo
In 1979 when Paul Fireman – then working at an American sports goods distribution center – decided to invest in Reebok. Seeing its potential through the design and quality of the Reebok shoes brought to the international shoe exhibition that year in Chicago, Fireman quickly signed an agreement to distribute Reebok into the US market.
Reebok used to account for 26% of the US sports product market in the 1980s. In 2006, Adidas acquired Reebok in an attempt to expand its market share in North America, competing directly with Nike.