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Sports fashion models

Nike brand ambassadors are always the leading stars in the sports field

Adidas and Nike have long been a rival in the sports shoe market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

To get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Cristiano Ronaldo as the Nike international brand ambassador

If in basketball, Michael Jordan is the Nike brand ambassador for life, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 when he just joined Manchester United.

It is known that this is the first contract of Ronaldo is also the most valuable contract. At the time of signing, he was paid the US $ 5.1 million per year but since his name dominates the subject, the number has increased to the US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. Besides, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusion

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve success today, there has been plenty of contributions from Nike ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.

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Sports fashion models

Michael Jordan as the most well-known ambassador for Nike

Referring to Nike, people will immediately remember basketball legend Michael Jordan.

In the 1970s, Nike was a big name in the sports shoe market focusing on developing running shoes. But by 1984, the market for saturated running shoes and Nike had to face a lot of difficulties from finance to competition from competitors.

At that time, Phil Knight, the founder of Nike, made a historic decision to select a player with the potential to become a big star to sign a sponsorship deal. He wants to create a sports idol with personality, fashion style associated with Nike.

At the same time, many young talents in this field are also sought by firms such as Converse or Adidas and Nike has chosen Michael Jordan – a young player not known by many major sports firms.

Michael Jordan is the representative face of Nike for Air Jordan shoes

Imagine how hard it was for Nike to get the nod from this player. It was this historic decision that opened a whole new page for Nike. Michael Jordan exploded in the 1984-1985 season and made Nike’s revenue soar. His custom-designed Nike shoes named the Air Jordan to burn out everywhere, even this red and black design have become a trend around the world.

Since then, Michael Jordan sublimated in his career as much as Nike’s sublimation so much. This was up to 1997 when Jordan won the 5th championship in his career. This marked Nike’s turnover reaching 9.19 billion USD.

The image of Michael Jordan has become a symbol for Air Jordan

To this day, Nike has completely dominated the basketball market with a 95% market share, taking full control from Converse. Even in 2003, Nike bought Converse for $ 305 million.

It can be said that Michael Jordan has created a global effect for this sports shoe brand. After becoming Nike’s brand ambassador, Michael helped the big man regain his throne after the crisis.

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Sports fashion models

How do football players make money from sports fashion brands? (Part 1)

For sports athletes like football players, it is perfectly normal to earn a legitimate income from advertising contracts, brand representation or other business sources.

In the world, famous players have a significant source of income from brand advertising or business outside.

Cristiano Ronaldo

For the European Golden Ball Cristiano Ronaldo, his income comes mainly from player salaries with $ 58 million in 2017. However, revenue from advertising contracts with Nike, Tag Heuer, Abbott Laboratories … also up to 35 million USD.

With more than 200 million followers on social networks, Ronaldo can make easy money from advertising contracts as well as brand business. In addition, a series of products such as sports fashion, sports equipment, shampoos, hotels … also business by the name and brand of Ronaldo, thereby bringing huge profits every year.

For example, in 2009, Ronaldo signed a brand advertising contract with Castrol worth £ 8.2 million for 2 years. Upon expiry, he renewed for £ 5.5 million. That is not to mention a series of other brands such as Emirates, Konami …

With such popularity, the media predicts that the total value of his assets, including his brand, will be around 210-230 million USD. Meanwhile, Forbes magazine estimates this figure to be 320 million USD. In 2016, Forbes also ranked Ronaldo first in terms of income among athletes in the world with about $ 88 million.

Lionel Messi

Messi is one of the best players in La Liga and one of the talents of today’s world football. The player’s contract with the Barcelona team is said to be around £ 500,000 / week. Currently, this information has not been verified because they do not include taxes and other great bonuses. Even so, Forbes magazine estimates that Messi annually earns about $ 53.4 million in bonus salaries of all kinds.

Also like Ronaldo, Messi has a series of brand advertising contracts with major brands. Every year, he earns about $ 20 million from a contract with Adidas. In 2016, Forbes magazine estimated the total revenue from Messi brand advertising at about $ 28 million.

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Sports fashion models

Roger Federer as a long-time fashion model of Uniqlo

Uniqlo is famous for its comfortable and durable material technology, it will not be strange for Uniqlo to want to penetrate deeper into the Sportwear playground, a typical example of this direction is the event Roger Federer officially signed with Uniqlo has caused a significant shock in the tennis world.

Earlier this summer, the Swiss tennis “king”, Roger Federer announced the termination of Nike’s agency contract after 21 years of sticking. This year Federer has turned 37 and he revealed that he has just signed a long-term contract with Japanese daily wear brand Uniqlo.

This contract will be valid and last for 10 years before he turns 47, an age can not participate in professional tennis tournaments. According to some sources, this Federer contract is worth an estimated 300 million USD.

The big fashion contracts

Roger Federer is not the first tennis player to sign a contract with Uniqlo. The former one is Novak Djokovic and currently Novak is representing Lacoste. It is thought that Uniqlo connecting with the greatest tennis player of all time was a bold mov

Roger Federer left Nike after 21 years of sticking and accepting the cooperation with Uniqlo. Fans are keen to know how he feels after this departure and how Nike’s move towards this. Roger Federer explained that because his contract with Nike has expired.

His departure is a new visual experience of his career. He wanted to find a new side of himself when he is no longer attached to Swoosh. Federer himself values ​​the time he works with Nike and Uniqlo also respects this issue. Nike also did not show any clear action on this.

In the future, the partnership between Federer and Uniqlo may include lifestyle clothing. This apparel for other sports, or even life jackets. Besides, Roger Federer is quite knowledgeable and has a great relationship in fashion. He has walked on the catwalks of the world’s luxury and luxury brands such as Dior, Gucci, Ferragamo.

The last important thing, in Roger Federer, Uniqlo saw the appropriate style when wearing Uniqlo’s tennis clothes. Everything is so good, how could Uniqlo not quickly “pull” Roger Federer to me!

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Sports fashion models

The most handsome baseball player in the world becomes a model

While just starting out as a model, former baseball player James Turlington has appeared at many shows in New York Fashion Week.

The handsome baseball player who appears on the catwalk James Turlington is the grandson of celebrity star Christy Turlington. He had time to play professional baseball before modeling.

James Turlington, age 25, is the nephew of the famous supermodel Christy Turlington. Before being a model, he was a baseball player. Possessing a remark similar to the beautiful aunt, James quickly attracted attention in the online community. They gave him many compliments with wings and called him “the most handsome baseball player in the world”.

Last year, he officially said goodbye to his sports career to enter the model village. Despite being a newcomer, thanks to his previous reputation, James Turlington has the opportunity to appear in fashion magazines, stride at the catwalk of famous fashion houses such as Balmain, Dior, Rag & Bone, etc.

The handsome model is present at one of the biggest parties in New York Fashion Week 2020 of the Italian fashion house – Bulgaria. He answered The Cut page about choosing to give up baseball to enter the fashion field: “The thing I miss the most is teamwork. Our team has very close feelings.”

As a child, James Turlington appeared in a series of pictorials with his famous aunt. Recently, the male model caught the attention when he appeared hot in Harper’s Bazaar magazine. Under this photo, supermodel Naomi Campbell has left a comment, expressing interest.

The 25-year-old is now the face of many fads. At New York Fashion Week 2020, he appeared in many shows such as Jason Wu, Brandon Maxwell, Rag & Bone. In the recent Nike show, he also appeared.

James Turlington is one of many athletes in the world that turn to be fashion models.

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Sports fashion models

Famous sports athletes as fashion models (Part 3)

Tom Brandy, rugby player

Model of UGG Australia, Under Armor from 2007 to the present.

In 2011, this player became a model for the new product line of UGG and this is not his first model. In 2007, he participated in an advertising campaign for Stetson’s product line. In 2012, he continued to become the representative face of Under Armor. This model and player has appeared on the covers of many famous fashion magazines such as GQ, Esquire, V Man and Detail in 2007 and 2009.

Andy Roddick, Tennis

Model of Lacoste from 2005 to the present.

After terminating his contract with Reebok in 2005, Andy Roddick became Lacoste’s model when the company began to enter the US market. Since then, he has been the official face of the Challenge of Lacoste perfume.

Nacho Figueras, Polo

Model of Ralph Lauren from 2005 until now.

Joining Ralph Lauren’s Polo Black Label in 2005, this guy changed his career from a professional polo athlete to a top model. He modeled for many Polo product lines, from costumes to perfumes for men.

Pat Rafter, Tennis

Model of Bonds from 2001 to the present.

In 1997, Pat Rafter won the US Open, becoming the first Australian tennis player since 1973. Four years later, he retired and became the face of the Australian fashion brand Bonds.

David Beckham, football player

Models of Emporio Armani, H&M, Breitling, Adidas from 1999 to the present.

In 1999, the football superstar retired and had a big wedding with Victoria Adams. At the same time, he also signed a contract with Adidas. However, it was not until 2007 that the player officially started his modeling career when he joined Armani. From that moment, he officially became a style icon of the company.

David also modeled for H&M and luxury watch brand Breitling. Father like that, his son, Romeo, was only 10 years old and became an ambassador for the Burberry brand.

Michael Jordan, basketball

Models of Hanes, Nike from 1990 to present.

The name Michael Jordan must be extremely familiar to each of us. In 1989, he became an ambassador for the Hanes brand, after which he continued his modeling career when signing with UNC Chapel Hill.

In addition to being successful in the field of basketball, this superstar is also the dream of countless models when more than 30 different fashion brands have signed with him.

Above are the most famous sports athletes as fashion models in the world.

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Sports fashion models

Famous sports athletes as fashion models (Part 2)

Fernando Verdasco, Tennis

Model of Calvin Klein since 2010.

The professional tennis player, who was once regarded as the Spanish tennis version of David Beckham, appeared on the cover of Men’s Health newspaper in 2009 as a model. Soon after, he signed a modeling contract with Calvin Klein.

Cristiano Ronaldo, football player

Model of Emporio Armani from 2010 to the present

The transfer contract between Real Madrid and MU in 2009 made Cristiano Ronaldo the highest paid player in history. Not only that, soon after, he became the face of Emporio Armani until now.

In 2010, the Portuguese player modeled for many of the world’s leading brands in men’s and denim underwear. He also appeared on the cover of Vanity Fair magazine of England.

Tim Tebow, rugby player

Model of Jockey from 2010 to now.

According to Jockey marketing director, confirming the rugby player is the most successful male model in the company’s advertising history, the product line he pursues is male underwear.

Mitchell Johnson, Cricket

Model of Jockey from 2009 to now.

Following Tebow, the Australian cricket star cleverly showed off his body tattoos and solid muscles as an official model for Jockey Australia’s advertising campaign for 3 consecutive years.

Michael Clarke, Cricket

Model of Bonds from 2008 to 2011.

Ranked first in the list of the 10 highest paid cricket players in the world voted by Forbes (Australia), the star was once a lingerie model for Bonds. However, some time later because he really wanted to spend more time on the team’s plans, he gave up this job. However, you can still see photos promoting his company with female athlete Pat Rafter.

Thierry Henry, football player

Model of Tommy Hilfiger from 2007 to 2009.

The French-born player has in the past been a model and designer for Tommy Hilfiger’s mid-range product, as well as the brand’s representative in France in 2007. At the present time, the former team member This NewYork Red Bull is also on Fashion ambassador of sports brand Puma.

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Sports fashion models

Famous sports athletes as fashion models (Part 1)

With the advantage of a perfect solid body, plus a large number of fans, there have been many athletes becoming famous in the modeling area.

Over the last decade, major fashion brands such as CK, Emporio Armani and Lacoste have tended to hire famous athletes as models to represent them. The reason is because athletes often own an ideal body, handsome face and a large fan base.

However, in the past, athletes who tried in the modeling field even started before we even thought about it. Here are some of the most famous models who have been or have been athletes for the past 40 years.

Thom Evans, Rugby

Model of D.Hedral since 2013.

After retiring, the Scottish rugby began his modeling career as the face of D.Hedral, an Italian lingerie brand. Not surprisingly, he has previously appeared on the cover of Men’s Helth magazine, as well as Attitude magazine, a popular British magazine for gay.

Rafael Nadal, Tennis

Model of Emporio Armani from 2011 to the present.

Surely everyone knows this is a famous tennis player in the world of tennis, but few know that he is also one of the three models of Armani’s underwear and denim brand, behind only David Beckham and Cristiano Ronaldo. The image of the tennis star has appeared on the cover of New York magazine, as well as the Spanish version of Men’s Journal.

Cameron Newton, Rugby player

Model of Under Armor from 2011 to the present.

In 2011, the rugby player officially became a rookie for the Under Armor fashion brand as the face of the company’s new collection for boxers.

Hidetoshi Nakata, football player

Model of Calvin Klein since 2010.

The player and pioneer in the field of fashion became the first Asian model of the Calvin Klein brand in 2010. At the same time, the company also officially invited another rookie to be an athlete. Spanish tennis Fernando Verdasco is the face of the brand’s new product line.

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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 2)

According to the list of the top 100 highest-paid athletes published by Forbes, Messi ($ 111 million) and Ronaldo ($ 108 million) ranked second and third on the list thanks to salary and advertising income. their fox.

Hookit, a site that evaluates the advertising effectiveness that celebrities bring to the brands they represent through their social media posts (Facebook, Instagram and Twitter), 2017 , Ronaldo posted 263 articles for one of the sponsors.

The posts generated 591 million interactions. Each post for sponsors like Nike, EA Sports and Herbalife, Ronaldo will make about $ 1.8 million.

Brazilian player Neymar is also active on social networks with 205 advertising posts. They generate 317 million interactions for sponsors like Nike, Gillette and Beats.

Less than, Messi has 91 advertising posts with 119 million interactions.

Ronaldo and Messi are “imprisoned” in “lifetime” advertising contracts with Nike and Adidas, so switching to the rival side will be difficult, but according to Roger Breum, head of marketing at Hookit, brands can still impact through contracts with the clubs they are playing.

Of course, it will not be cheap to “lock” two of the biggest football clubs in the world (only Manchester United can match Barcelona and Real in terms of team value). Barcelona signed a new deal with Nike in 2016 worth $ 180 million per year.

Meanwhile, Real Madrid also has an agreement of over $ 100 million per year with Adidas. Nike and Adidas have struggled for years in a battle for the upper hand in the football apparel industry. With the World Cup kicking off next week, the race is getting hotter and hotter.

Nike and Adidas outfits will appear with football stars at the world’s largest sporting event. Ronaldo’s Portugal team will be in Nike costume, while Messi’s Argentina team will be wearing Adidas clothes

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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 1)

Ronaldo has been known as the lifetime fashion ambassador for Nike sports brand. However, this famous football striker still earned an amount of money up to $216. Let’s see how that can happen.

Messi is the brand’s representative for Adidas but also helped Nike earn $ 111 million from advertising on personal social networking site with hundreds of millions of fans.

Cristiano Ronaldo and Lionel Messi are two famous players all over the world and have a total of more than 500 million followers on social networking sites.

Over the years, the duo has split the 10 Best Player of the Year awards, and the clubs they are competing against are Real Madrid and Barcelona, ​​also the two most successful clubs in the last decade when they split 7 times to win the Premier League.

Both players have a brand portfolio that represents “money maker” bringing in about $ 47 million a year for Ronaldo and $ 27 million for Messi.

In return, both also bring great benefits to brand representation partners, especially sports giants Nike and Adidas, through their social networking sites.

Ronaldo has been advertising with Nike since 2003, while Messi has been Adidas’ brand representative since 2006. Both have “lifetime” advertising contracts.

However, by sponsoring outfits for Real Madrid and Barcelona in La Liga (Nike sponsors Barcelona, ​​Adidas sponsors Real Madrid) Ronaldo and Messi also create significant value for their biggest rivals. brand they represent.

For example, Nike’s logo still appears quite clearly on Messi’s Barcelona uniform even though it is an ad for Adidas to 184 million followers on this player’s social network.

Similarly to Ronaldo, Real Madrid also has an agreement with Adidas, making the three stripes symbol still appear prominently on Ronaldo’s uniforms when writing an ad for Nike to 322 million fans.

As a result, Ronaldo brought in $ 216 million for Adidas, while Messi brought in $ 111 million for Nike in the past 12 months.