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Sports fashion

10 best sportswear brands for women nowadays (Part 2)

Fabletics

Fabletics proves that sportswear is never boring. It offers attractive, funky sporty bra designs as possible for the wearer. Fabletics focus on being active, fashionable, and absorbing sweat.

Puma

If you are a true soccer football fan you certainly cannot help but know the third-largest sports clothing brand in the world – Puma. This is the main sponsor of the largest football clubs in the world.

Shorts, shoes, and sports jackets of this brand are always out of stock and always in the top-selling products. From casual sneakers to extreme sports clothes, Puma has everything.

Olympia Active Wear

Kaili Lickle, the founder of Olympia Active Wear, laid the first bricks upon graduation with a visual design and sales degree. The idea is to find the missing piece in the field of sportswear that is everyday clothes that are both comfortable and simple to use to practice sports when needed.

This means yoga followers with yoga pants can practice yoga anywhere anytime. With soft fabrics, soothing colors, delicate styles, and beautiful shadows, this is a favorite brand for many. Who would have thought that clothing that could fit in active sports could be so elegant and sophisticated?

Outdoor Voices

Outdoor Voices is a brand that since its launch has resonated. The clothing is made from four different fabrics – tight, jersey, silk, and poly-spandex – something we’ve never seen before.

Even when you walk with your friends, walk with the dog, or do daily HIIT (high-intensity cardio training) or anything else related to moving around, the company has the right product. well suited.

Lululemon

Lululemon is everywhere. If you’re not familiar with sportswear brands, this is an engineering sportswear brand that started out of a set studio as well as an after-hours yoga studio. Then, the company began designing special costumes for yoga practitioners.

With beautiful costumes and accessories, Lululemon is a product not to be missed for anyone passionate about sport.

Asics

Asics is a Japanese conglomerate that primarily started with the production of basketball shoes and later shifted to manufacturing all kinds of shoes. It is famous after officially distributing shoes for the Olympic Games. Since then, Asics has expanded its business into sportswear and apparel manufacturing. You can shop by activity, sport, and function of each outfit.

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Sports fashion

10 best sportswear brands for women nowadays (Part 1)

The sportswear initially consisted of only good sweat-absorbing clothes, tight black leggings, and an oversize T-shirt. After that, brands have invested time, money, and technology into sportswear, models of sportswear from there are also very diverse to suit each type of workouts such as gym, running, yoga, or other sports.

The prerequisite for any sports suit is to be comfortable, breathable, and absorbent of sweat. Choosing the right sports bra, and choosing which brand of sports suit is appropriate for body shape and what form of sport is very important.

First, let’s look at some of the best brands of sportswear on the market today and, together with Home Wear, learn how to choose sportswear that will suit your body and your training style.

Nike

From yoga pants to jackets, hoodies, accessories, shoes, or anything you can think of about sportswear, Nike is always the first choice. The brand has products for all types of workouts and is suitable for both men and women. In addition, Nike continuously innovates design techniques to bring customers more comfort and style.

Adidas

Adidas focused on the aesthetics of the outfit while keeping the design quotient intact. Its sportswear suits the budget and style very well and caters to people with a wide range of interests and personalities. This is a great stop for sports fashionistas because the brand has all the right apparel for every type of sport you love.

Under Armor

Under Armor is a brand that owns all costumes related to physical activity. Initially known as a brand for sports underwear, the company later went on to produce higher-end sportswear and was very successful!

Subsequently, Under Armor introduced lines such as “Hot & Cold Gear”, sportswear suitable for each season. Under Armor can be encapsulated in two words durable and comfortable.

Reebok

Few know that Reebok has been a subsidiary of Adidas for more than a decade now and has been in the active apparel manufacturing industry for 60 years. The company constantly advanced design techniques to produce fancy sports clothes, comfortable and affordable.

Reebok is the official apparel partner of Cross Fit, Spartan Race, etc., so if you’re a Cross Fit enthusiast, you’ll know which to choose Reebok.

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Sports fashion

The athletic outfits of gymnastics athletes are increasingly sexy (Part 2)

One of the other major changes in athletic apparel is in the technology of apparel. Also elastic fabric but much improved to create comfort for the wearer.

Most women athletes today use outfits made from 4-dimensional stretch fabric and have good elasticity. Also very breathable sweat and durable.

The elasticity of the fabric has played a very important role in bringing the comfort of female athletes in recent decades. Not only does the fabric have good elasticity, but it is also beautiful and has a high gloss that helps female athletes as if the artists perform on the catwalk in front of the audience.

Aesthetically, the rise of the shiny fabric helps to strengthen the muscles – the result of the wearer’s workout.

Decorative details also often have a specific purpose. Such as the way the American flag is displayed on a white cloth worn by the Marta athlete at the 1996 Olympics is her way of emphasizing her perfect muscle.

From country flags to sparkling outfits

A century ago, the usual competition outfit was usually a leotard printed with the national flag. However, in recent years, people have noticed a shift to something more sparkling and eye-catching. Attractive visual colors like neon pink or silver are very popular.

McKeown designers for today, know that many competing teams even want manufacturers to create batteries or energy cells that can trigger the details of outfits on more sparkling outfits. The competition outfits is also not cheap, it is proportional to the sophisticated. Many crystal leotard sets cost up to thousands of USD.

McKeown also said that the extravagant outfits have a great influence on the athletic spirit of female athletes. They will feel more confident in presenting themselves to the audience. Besides, they also want to be unique and outstanding, unlike other female athletes. That is why the costumes increasingly play this sport more and more sophisticated, special.

McKeown and Marta Karolyi, who is responsible for the US team’s outfits, say they will scrutinize the colors and details that best suit the girls, helping them shine the most on competition floor.

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Sports fashion

The athletic outfits of gymnastics athletes is increasingly sexy (Part 1)

Let’s look back at the dramatic change in the athletic outfits of female athletes from the 70s of the last century to the present.

We are all too familiar with the image of female gymnastics women wearing short jumpsuits made from stretchy fabric like a one-piece swimsuit. The same is the leotard jumpsuit, but in the past, it was a simple design, but now many of the female athlete’s leotards are not only colorful but can also be attached to 3500 – 4000 sophisticated, sparkling crystals.

The sparkling beaded leotards of the female athletes who have attended the Olympics in recent seasons

The first decades of the last century

The competition outfit of previous female gymnastics was very simple and was like a bathing suit of mothers. The most common style is the low hip, which looks quite obtuse and monotonous. The back of the pants is all butt hug.

As gymnastics was developed, inspired by the dance, the costumes of this discipline were designed so that the wearer can freely move and operate. Apparel fabric is always multi-dimensional stretch fabric, hugging the muscular body of athletes.

About a few decades later, the costumes of female gymnastics have changed more clearly. The hips are raised higher, helping the girls to show off their beauty more clearly.

At the 1976 Olympics, female athlete Nadia Comaneci competed with a leotard set decorated with red, yellow, and blue stripes representing the flag of Romania. This is a familiar decoration on the costumes of female athletes during this period. Nadia’s clothes were not too tight on the body.

Nadia’s outfit is even more sophisticated than her main rival from the Soviet Union, 17-year-old female athlete Nellie Kim. The talented girl wore a purple-colored single-neck leotard and white trim. Nellie Kim often plays with jumpsuits that only have one color.

Over time, the most obvious difference in gymnastics clothes is that the hips are increasingly deep and higher. This change creates a visual effect, helping female athletes with longer and more beautiful legs on the floor.

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Sports fashion

What surprises to expect about sports fashion in the 2020s? (Part 2)

2. NEW TRENDS

One of the first signs that can be seen is the silent disappearance of the controversial brand Vetements. To keep streetwear life long, pure streetwear brands like Stussy or Supreme will no longer stand alone as they did, instead evolving with collaborations with luxury brands.

For the next 10 years, we look for solutions to tackle fashion waste as well as unsold inventory, continue to create new materials by recycling waste and researching new production technologies. consume less resources.

On a 10-year cycle, during the first years of the decade, the economic crisis took place. That is also the reason for the minimalism to the throne. If about the first half of the previous decade, Chinese people bought brand name in a frantic way, making the maximum style occupy a large market share, maybe the situation will turn around.

The past decade of fashion

Looking back over the past decade of fashion, one of the hallmarks is undoubtedly mutually beneficial collaborative missions. The most common are the handshakes between popular brands or sports brands with a designer or more famous brand.

The type of collaboration in fashion reaches a high level, breaking all prejudices when Louis Vuitton joins Supreme. The author of the project – Kim Jones continued to produce a collection of collaborations between Dior Men and Stussy.

Besides the collaborative project between contemporary artists, we will witness the “non-fashionable” handshake in fashion. Louis Vuitton’s creative director Nicolas Ghesquière is known to love eSports games.

Not only stopped with an advertising campaign using a model in a video game, Louis Vuitton recently launched a project in conjunction with the famous online game League of Legends to design not only the page. for the characters but also for the real people.

This is one of the very successful projects of Louis Vuitton in the past year, promising to create a new trend of collaboration in fashion beyond all limits.

Conclusions

The evolution of 21st-century fashion has not only stopped at the evolution of style or style, but is now a fierce battle over strategy, sales and ideas. Obviously the 10-year period is long enough for a new event to change everything, but there will still be continuity and a new level of what has happened before. Are you ready for the upcoming changes and surprises in fashion this decade?

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Sports fashion

What surprises to expect about sports fashion in the 2020s? (Part 1)

New year, new decade, the fashion world promises to receive many unexpected changes. What is likely to happen in 2020?

In fashion, 10 years is an important time to mark a period of history. We have just passed the first decade of the 21st century. It is the decade of sports fashion, street fashion, social networks, influencers and Millennials. In the next 10 years, we will also witness the rapid change of the fashion world with unexpected elements.

1. NEW FACTORS AND THE RETURN DAY OF BACKGROUNDS

Fashion is a contradictory field when we are always hungry for new things but we only believe in the hands of successful names. Perhaps the coming decade will meet this dual standard.

In the past 10 years, the fashion industry has set a record for the speed of “changing blood”. 5-year or 10-year contracts are only 3 years old and even many fashion designers can only survive a season.

The idea of ​​replacement will be the famous names before, but the brands have surprised by promoting new talent. The typical phenomenon are Alessandro Michele of Gucci and Daniel Lee of Bottega Veneta, both successful in the brand’s blood transfusion.

Also to mention the long-running “war horses” are Jona Than Anderson of Loewe and Olivier Rousteing of Balmain. In the context of the generation of star designers not making achievements as expected as Raf Simons, Marc Jacobs, it is more and more reason to expect young designers to bring a new wind.

Looking forward to the new, but also from the nostalgia of the golden age. During the Spring – Summer Fashion Week 2020, the talented couturier Christian Lacroix surprised by accepting a collaboration with Dries Van Noten for the collection to revive the fashion-loving hearts that are dying.

Or recently, designer Bouchra Jarrar announced that he would return to Couture Fashion Week after his absence. Although not creating great buzz, the recent return of fashion prince Olivier Theyskens has also been noticed and supported by many people in sports fashion.

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Sports fashion

The fashion of tennis players is getting more sexy and stylish (Part 2)

An immortal costume of Venus Williams

Modern tennis fashion is extremely diverse in style as well as losing the norm of short length, as long as players or athletes feel comfortable with the costumes they wear. Even so, the Wimbledon tournament still stipulates that the costumes of the players must be all white.

Becoming a tennis fashion icon gives female players a lot of lucrative contracts with fashion brands. Maria Sharapova, for example, pocketed tens of millions of dollars from deals with sports fashion brands. She is a feminine symbol on the field with super short dresses showing off her long legs.

Or as the case of Serana Williams thanks to stylish, sexy competition that her own fashion label should increasingly make.

Nowadays, no one still feels “eye-drooping” when they see female tennis players wearing skirts that are too short to reveal sexy shorts or a halter top. On the contrary, their attractive and healthy beauty is also a factor that attracts the audience to the field.

Sharapova imprints with sexy, elegant and seductive images

In addition, sportswear also has an unexpected effect, it contributes to the victory. According to Iain Greenlees, a sports psychology researcher at Chichesterr University, once surveyed and found that beautiful, impressive and branded costumes can put pressure on the opponent, thereby increasing chance of winning.

Many female players know how to take advantage of competition clothes to increase the percentage of victory. Researcher Ian Greenlees revealed that Serena William always likes to wear competition clothes that show off his strength. It was usually a revealing outfit to show off her muscular strength. This makes the opponent terrified and overwhelmed.

Becoming a fashion star on the field helps the female athletes achieve many beneficial contract of advertising.

Obviously, today’s tennis costumes are no longer merely a thing to wear when playing, they also contribute to reflect the personality and also actively support the owner.

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Sports fashion

The fashion of tennis players is getting more sexy and stylish (Part 1)

Tennis sportswear is stylish, stylish and sexy over time. Many athletes of this discipline have skillfully created their own fashion style and imprint with the seemingly very dry outfits.

In 1949, female athlete Gertrude Moran was the first person to bring to the Wimbledon arena the ultra-short length competition skirts, to the point where the shorts of the inner underwear were exposed. The “brave” of Gertrude Moran has created a revolution in clothes when playing tennis, making the trend of other female athletes using skirts or extremely short pants increasingly popular.

Pioneer athlete Gertrude Moran wears a super short skirt

Not only is she promoting a 5cm skirt, but Moran also stylizes short pants with underwear underneath. She did not use ordinary slippery pants, but rather a pair of very frilly pants.

At the time, Gertrude Moran received a lot of criticism. She was condemned by the British Tennis Commission as “bringing vulgarity and guilt into tennis.”

However, it seems that Gertrude Moran is not guilty of other female tennis players. She helps the juniors confidently follow the path of liberating the body and affirm the personal fashion style.

Female players are not afraid to show off their physical beauty

The love between tennis and fashion meets a lot of obstacles. At the Wimbledon tournament in 1958, female athlete Karol Fageros was nearly banned for wearing short skirts with yellow shorts. She was only allowed to continue the contest after changing her striking yellow pants to a solid white pants.

Over time, with the more openness of the tennis federations as well as the audience itself, the athletic outfits became more and more stylish and sexy. Many brilliant and stylish tennis matches are like a fashion catwalk.

There are many moments of tennis fashion ever in history. For example, American athlete Bethanie Mattek-Sands walked into the field wearing a Lady Gaga-style shirt with a 2011 tennis ball, or Serena William’s super-tight outfit at the Pants tournament. US Open Tennis 2002.

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Sports fashion

Interesting things about football uniforms throughout the history (Part 2)

With the development of television, marketing, sponsors began to print their logos on shirts from the 80s. Cotton was gradually changed. substituted with polyester fabric, this makes the jersey lighter and the design and printing of textures also become more popular. Spacious designer tops began to be popular in the ’90s.

In recent years, along with the development of technology, costumes have been studied in such a way that the players can move in comfort, best support for competition. The lightest, coolest materials are studied and put into production.

Puma is a leader in popularizing tight-fitting shirts to optimize the players’ athletic ability. These shirts are very beautiful but with “thin” players, wearing such tight shirts is really a disaster.

Football goalkeepers fashion

It was not until 1909 that the goalkeeper was able to wear costumes with different colors to distinguish them from the other players on the field. The goalkeeper is the most different position on the pitch, and many goalkeepers also impress the audience with their special outfits.

Goalkeeper Gabor Kiraly may not stand out by his expertise, but every time he plays he impresses the audience. The Hungarian goalkeeper became famous when he wore a long-sleeve shorts while playing at EURO 2016. Kiraly shared that he wore these pants because it brought good luck to him and his teammates.

Goalkeeper Kiraly is famous for wearing sweatpants when playing football. Suggest goalkeeper Soviet legend Lev Yashin is not only famous for his talent when he once won the European golden ball, but he is also famous for the hat. The pot has become the brand. Another goalkeeper famous for his helmet on his head was Petr Cech. He started wearing a helmet since he had a head-on accident in 2006, and the helmet has also become Petr Cech’s signature.

We have just learned the interesting things about football players’ costumes. There are still a lot of interesting things coming from the king sport.