To this day, Nike has completely dominated the basketball market with 95% market share, taking full control from Converse. Even in 2003, Nike bought Converse for $ 305 million. It can be said that Michael Jordan has created a global effect not only for basketball but also for this sports shoes brand.
After becoming Nike brand ambassador, Michael helped the big man regain his throne after the crisis. He himself shared: “Will the Nike brand be as strong as today if I signed a contract with Adidas? We can never know that. However, if I look back, I can easily make the decision to choose Nike again. ”
If in basketball, Michael Jordan is the Nike brand ambassador for a lifetime, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 just after joining the Manchester United team.
It is known that this is Ronaldo’s first contract is also the most valuable contract. At the time of signing, he was paid US $ 5.1 million per year but since his name dominates the subject, the number has increased to US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.
As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. In addition, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.
Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.
To achieve the success today, there has been a great deal of contribution from Nike brand ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.