Adidas and Nike have long been a rival in the sports shoe market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.
To get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.
Cristiano Ronaldo as the Nike international brand ambassador
If in basketball, Michael Jordan is the Nike brand ambassador for life, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 when he just joined Manchester United.
It is known that this is the first contract of Ronaldo is also the most valuable contract. At the time of signing, he was paid the US $ 5.1 million per year but since his name dominates the subject, the number has increased to the US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.
As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. Besides, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.
Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.
To achieve success today, there has been plenty of contributions from Nike ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.