According to the list of the top 100 highest-paid athletes published by Forbes, Messi ($ 111 million) and Ronaldo ($ 108 million) ranked second and third on the list thanks to salary and advertising income. their fox.
Hookit, a site that evaluates the advertising effectiveness that celebrities bring to the brands they represent through their social media posts (Facebook, Instagram and Twitter), 2017 , Ronaldo posted 263 articles for one of the sponsors.
The posts generated 591 million interactions. Each post for sponsors like Nike, EA Sports and Herbalife, Ronaldo will make about $ 1.8 million.
Brazilian player Neymar is also active on social networks with 205 advertising posts. They generate 317 million interactions for sponsors like Nike, Gillette and Beats.
Less than, Messi has 91 advertising posts with 119 million interactions.
Ronaldo and Messi are “imprisoned” in “lifetime” advertising contracts with Nike and Adidas, so switching to the rival side will be difficult, but according to Roger Breum, head of marketing at Hookit, brands can still impact through contracts with the clubs they are playing.
Of course, it will not be cheap to “lock” two of the biggest football clubs in the world (only Manchester United can match Barcelona and Real in terms of team value). Barcelona signed a new deal with Nike in 2016 worth $ 180 million per year.
Meanwhile, Real Madrid also has an agreement of over $ 100 million per year with Adidas. Nike and Adidas have struggled for years in a battle for the upper hand in the football apparel industry. With the World Cup kicking off next week, the race is getting hotter and hotter.
Nike and Adidas outfits will appear with football stars at the world’s largest sporting event. Ronaldo’s Portugal team will be in Nike costume, while Messi’s Argentina team will be wearing Adidas clothes