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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 2)

2. Kendrick Lamar left Reebok, went to Nike

After a period of collaboration since 2016 with Reebok and releasing 3 pairs of Reebok Club C, Kendrick Lamar in August 2017 posted on Twitter a picture of him wearing on the feet of Nike Cortez with caption hashtag #TeamNike. The reason why many people believe that it is simply because he is actually the “HUMBLE.” Having long had more feelings for “the Swoosh”, Reebok is only a temporary affair.

3. Rihanna left Adidas, coming to PUMA

So far, no one knows why Rihanna gave up Adidas to come to PUMA in December 2014. Analysts and analysts say it is most likely because PUMA has agreed to the value of the $ 1 million contract Rihanna and her team set. Right in the following year, the PUMA by Rihanna Collection was launched, promoted loudly, and immediately made the community love sports fashion.

4. Big Sean left Adidas, coming to PUMA

Like Rihanna, rapper Big Sean also gave up Adidas to the black panther PUMA in January 2017. Remember, when his career began to improve, this rapper “Bounce Back” once collaborated with Adidas and released releases like Attitude Hi or Pro Model. However, it seems that once again the roof is more attractive when Big Sean decides to join the team with Rihanna, Selena Gomez, or The Weeknd.

5. Karlie Kloss left Nike, came for Adidas

Supermodel Karlie left Nike and came to Adidas in 2016. Former Victoria’s Secret model immediately took the 7th place ($9 million/year) in 2017 on the list of the highest-paid supermodels of the year. Obviously, the decision to join the Adidas roof plays more or less an important role in this impressive figure of this supermodel born in 1992.

A Brand Ambassador is an individual who is entrusted with cooperating with a brand to act as a representative and help bring products or services in a positive direction and closer to customers.

Brand ambassadors are a way of doing communication, which is no longer new to big brands, it exists even when traditional forms of advertising and marketing are still very popular. A brand ambassador is an outstanding individual who is entrusted to act as the representative of a brand and help bring its product or service up in a positive direction and closer to customers.

Categories
Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 1)

Adidas and Nike have long been a rival in the sports shoes market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

In order to get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Michael Jordan

Referring to Nike, people will immediately remember basketball legend Michael Jordan.

In the 1970s, Nike was a big name in the sports shoes market focused on developing running shoes. But by 1984, the market for saturated running shoes and Nike had to face a lot of difficulties from finance to competition from competitors.

At that time, Phil Knight, the founder of Nike, made a historic decision to select a player with the potential to become a big star to sign a sponsorship deal. He wants to create a sports idol with personality, fashion style associated with Nike.

At the same time, many young talents in this field are also sought by firms such as Converse or Adidas and Nike has chosen Michael Jordan – a young player not known by many major sports firms.

Imagine how hard it was for Nike to get the nod from this player. It was this historic decision that opened a whole new page for Nike. Michael Jordan really exploded in the 1984-1985 season and made Nike’s revenue soar.

His custom-designed Nike shoes named the Air Jordan burn out everywhere, even this red and black design has become a trend around the world. Since then Michael Jordan sublimated in his career as much as Nike’s sublimation so much, up to 1997 when Jordan won the 5th championship in his career marking Nike’s turnover reaching 9.19 billion USD.