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Interesting secrets about the world’s leading sports brand logo (Part 2)

  • Post author By edipo82tor
  • Post date June 5, 2020

According to the Federal Supreme Court of Germany, the level of recognition and remembrance of people for famous sports brands is always higher than other common brands. That’s why consumers who see a double or four-stroke border always think of Adidas’ commercial character.

And Adidas has also been involved in a historic trademark dispute with Tesla, an electric vehicle manufacturing and assembly company. When Tesla sought to register the trademark for Model 3 electric cars, the company filed an application with the U.S. Patent and Trademark Office without knowing that their idea of ​​three horizontal stripes closely resembled the brand’s logo.

Adidas said the three horizontal bars (symbolizing the letter E) in Tesla’s logo will be confused with Adidas’ three “bars” logo that has been used for more than half a century. Tesla eventually withdrew the application and changed the three horizontal bars to number 3.

In addition to Tesla, over five years Adidas has filed more than 50 lawsuits against rivals. They were Nike, Skechers and even Marc Jacobs when it came to the idea and intention to create subsidiaries’ logos that resemble the “3 lines” of yourself.

As in 2005, Adidas sued the American Polo Group, designer Ralph Lauren and Abercrombie & Fitch Company in US court. This was for infringing upon the copyright of Adidas’ contoured commercial characteristics for products. However, with only 2 strokes. In January 2006, a court ruled that Nike and the manufacturer of Tom Tailor in Germany had infringed on the trademark of Adidas with a three-stroke border.

So far, Adidas has nearly 6 decades of developing and shaping the brand. Adidas has really caused many other competitors to fall in respectable hats because of the sharpness about brand protection. More than anyone else, Adidas has “asserted” that stealing and copying the logo will be punished appropriately.

  • Tags Adidas logo, sports brand, sports fashion

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Interesting secrets about the world’s leading sports brand logo (Part 1)

  • Post author By edipo82tor
  • Post date May 29, 2020

Adidas has excelled to be the world’s sportiest fashion brand. Here is the interesting secrets about the world’s leading sports brand logo.

Historical changes

Logo is the identity, the face of a brand. Therefore, protecting the logo is considered a vital duty of the brand if it wants to develop. In the race of sports fashion bosses, it can be said that Adidas has excelled in special position.

In addition to quality, design, development orientation of the company, making customers feel excited and sympathetic to Adidas logo is the biggest success. Very few brands, when just looking through the logo, customers immediately “bounce” in their heads, “Ah, Adidas”.

And as usual, brands are loyal to a logo from the beginning. However, for many special reasons, Adidas is a quite different example when it has many times changed its logo. However, changing the identity not only loses the consistency of the logo, but on the contrary, this brand is more and more known to customers.

The first Adidas logo design was born in 1967 quite simply with 3 simple horizontal stripes to identify its products. Just 3 simple horizontal bars, easy to remember.

Adidas’ 3-leaf logo

However, in 1972, in order to innovate and promote brand development based on existing platforms, Adidas’ 3-leaf logo (Trefoil) was born. The “3-leaf” was first used in 1972, symbolizing the Olympic spirit of immortality and soon became the company’s symbol for the next 25 years.

By 1997, the “3-bar” logo was reused by the brand’s creative director. The “three bars” make us think of the mountains that coincide with the challenges ahead and the high purpose that each person must strive to achieve.

Until now, this logo still exists in parallel with the logo of 3 bars.

Lawsuits shock the fashion world

Adidas is a big brand in sports fashion, so brand protection is always their primary concern. They have made the lines 2, 3, 4 strokes are commercial characteristics of Adidas. This distinctive feature has been developed and achieved recognition of over 90%.

  • Tags Adidas, Adidas logo, sports brand, sports fashion

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