Adidas has excelled to be the world’s sportiest fashion brand. Here is the interesting secrets about the world’s leading sports brand logo.
Logo is the identity, the face of a brand. Therefore, protecting the logo is considered a vital duty of the brand if it wants to develop. In the race of sports fashion bosses, it can be said that Adidas has excelled in special position.
In addition to quality, design, development orientation of the company, making customers feel excited and sympathetic to Adidas logo is the biggest success. Very few brands, when just looking through the logo, customers immediately “bounce” in their heads, “Ah, Adidas”.
And as usual, brands are loyal to a logo from the beginning. However, for many special reasons, Adidas is a quite different example when it has many times changed its logo. However, changing the identity not only loses the consistency of the logo, but on the contrary, this brand is more and more known to customers.
The first Adidas logo design was born in 1967 quite simply with 3 simple horizontal stripes to identify its products. Just 3 simple horizontal bars, easy to remember.
Adidas’ 3-leaf logo
However, in 1972, in order to innovate and promote brand development based on existing platforms, Adidas’ 3-leaf logo (Trefoil) was born. The “3-leaf” was first used in 1972, symbolizing the Olympic spirit of immortality and soon became the company’s symbol for the next 25 years.
By 1997, the “3-bar” logo was reused by the brand’s creative director. The “three bars” make us think of the mountains that coincide with the challenges ahead and the high purpose that each person must strive to achieve.
Until now, this logo still exists in parallel with the logo of 3 bars.
Lawsuits shock the fashion world
Adidas is a big brand in sports fashion, so brand protection is always their primary concern. They have made the lines 2, 3, 4 strokes are commercial characteristics of Adidas. This distinctive feature has been developed and achieved recognition of over 90%.