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Sports fashion

Adidas launched ”FasterThan” campaign to inspire women to participate in sports

In an effort to forge a gender equal world, Adidas has launched its latest campaign named “#FasterThan”, conjuring up girls and women across all fields and ages to take part in and celebrate sport in their daily lives. Transportation along real women, athletes, and influencers, the campaign focuses on ”Women in Sport” and conjures up them to be larger than their challenges.

Playing the role of associate degree enabler, adidas invitations girls to pursue associate degree in progress pursue personal betterment by overcoming all social and psychological barriers. The campaign reframes ”Fast” faraway from the normal conception of speed, towards that of a private feeling and management of being faster than challenges which might hold one back from fulfilling their potential.

Celebrating sacred stories of Saikhom Mirabai Chanu, a Padma Shri Awardee and a World Champion in bodybuilding, Himanshi Goyal, a person of body-positivity, and Nishriin Parikh, a 53-year-old skilled body-sculptor, Adidas aims to encourage enhanced participation of ladies in sport.

It aims to leverage the ability of sport to beat stereotypes, prejudice and adversity, push past barriers, and solely specialize in the positive impact sport will wear you.

Excited regarding the launch of the film, Mirabai Chanu, Padma Shri Awardee commented: “In our society, bodybuilding has invariably been perceived as a male dominated sport, it took a great deal of spirit to interrupt this stereotype. My success at the international level clearly showcases that sport doesn’t care regarding gender or stereotypes and on behalf of me quick is all regarding pushing my limits and unleashing my potential within the quest of changing into the simplest.”

On the launch of this campaign, Manish Sapra, Senior whole promoting Director, Adidas Asian nation, said: “At Adidas, sport is in our desoxyri bonucleic acid and that we believe that ”Through Sports, we’ve the ability to vary lives”. As a part of our 2020 strategy, we’ll be specializing in ”Women in Sport” to inspire a lot of girls in Asian nation to require to a healthier life through sport and fitness. We have a tendency to feel sport doesn’t discriminate between genders and also the taking part in field is that the same for all. ”Faster Than” is that the extension of this thought, transportation it to life by specializing in 3 exalting stories to interrupt varied stereotypes.”

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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 2)

According to the list of the top 100 highest-paid athletes published by Forbes, Messi ($ 111 million) and Ronaldo ($ 108 million) ranked second and third on the list thanks to salary and advertising income. their fox.

Hookit, a site that evaluates the advertising effectiveness that celebrities bring to the brands they represent through their social media posts (Facebook, Instagram and Twitter), 2017 , Ronaldo posted 263 articles for one of the sponsors.

The posts generated 591 million interactions. Each post for sponsors like Nike, EA Sports and Herbalife, Ronaldo will make about $ 1.8 million.

Brazilian player Neymar is also active on social networks with 205 advertising posts. They generate 317 million interactions for sponsors like Nike, Gillette and Beats.

Less than, Messi has 91 advertising posts with 119 million interactions.

Ronaldo and Messi are “imprisoned” in “lifetime” advertising contracts with Nike and Adidas, so switching to the rival side will be difficult, but according to Roger Breum, head of marketing at Hookit, brands can still impact through contracts with the clubs they are playing.

Of course, it will not be cheap to “lock” two of the biggest football clubs in the world (only Manchester United can match Barcelona and Real in terms of team value). Barcelona signed a new deal with Nike in 2016 worth $ 180 million per year.

Meanwhile, Real Madrid also has an agreement of over $ 100 million per year with Adidas. Nike and Adidas have struggled for years in a battle for the upper hand in the football apparel industry. With the World Cup kicking off next week, the race is getting hotter and hotter.

Nike and Adidas outfits will appear with football stars at the world’s largest sporting event. Ronaldo’s Portugal team will be in Nike costume, while Messi’s Argentina team will be wearing Adidas clothes

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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 1)

Ronaldo has been known as the lifetime fashion ambassador for Nike sports brand. However, this famous football striker still earned an amount of money up to $216. Let’s see how that can happen.

Messi is the brand’s representative for Adidas but also helped Nike earn $ 111 million from advertising on personal social networking site with hundreds of millions of fans.

Cristiano Ronaldo and Lionel Messi are two famous players all over the world and have a total of more than 500 million followers on social networking sites.

Over the years, the duo has split the 10 Best Player of the Year awards, and the clubs they are competing against are Real Madrid and Barcelona, ​​also the two most successful clubs in the last decade when they split 7 times to win the Premier League.

Both players have a brand portfolio that represents “money maker” bringing in about $ 47 million a year for Ronaldo and $ 27 million for Messi.

In return, both also bring great benefits to brand representation partners, especially sports giants Nike and Adidas, through their social networking sites.

Ronaldo has been advertising with Nike since 2003, while Messi has been Adidas’ brand representative since 2006. Both have “lifetime” advertising contracts.

However, by sponsoring outfits for Real Madrid and Barcelona in La Liga (Nike sponsors Barcelona, ​​Adidas sponsors Real Madrid) Ronaldo and Messi also create significant value for their biggest rivals. brand they represent.

For example, Nike’s logo still appears quite clearly on Messi’s Barcelona uniform even though it is an ad for Adidas to 184 million followers on this player’s social network.

Similarly to Ronaldo, Real Madrid also has an agreement with Adidas, making the three stripes symbol still appear prominently on Ronaldo’s uniforms when writing an ad for Nike to 322 million fans.

As a result, Ronaldo brought in $ 216 million for Adidas, while Messi brought in $ 111 million for Nike in the past 12 months.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 2)

2. Kendrick Lamar left Reebok, went to Nike

After a period of collaboration since 2016 with Reebok and releasing 3 pairs of Reebok Club C, Kendrick Lamar in August 2017 posted on Twitter a picture of him wearing on the feet of Nike Cortez with caption hashtag #TeamNike. The reason why many people believe that it is simply because he is actually the “HUMBLE.” Having long had more feelings for “the Swoosh”, Reebok is only a temporary affair.

3. Rihanna left Adidas, coming to PUMA

So far, no one knows why Rihanna gave up Adidas to come to PUMA in December 2014. Analysts and analysts say it is most likely because PUMA has agreed to the value of the $ 1 million contract Rihanna and her team set. Right in the following year, the PUMA by Rihanna Collection was launched, promoted loudly, and immediately made the community love sports fashion.

4. Big Sean left Adidas, coming to PUMA

Like Rihanna, rapper Big Sean also gave up Adidas to the black panther PUMA in January 2017. Remember, when his career began to improve, this rapper “Bounce Back” once collaborated with Adidas and released releases like Attitude Hi or Pro Model. However, it seems that once again the roof is more attractive when Big Sean decides to join the team with Rihanna, Selena Gomez, or The Weeknd.

5. Karlie Kloss left Nike, came for Adidas

Supermodel Karlie left Nike and came to Adidas in 2016. Former Victoria’s Secret model immediately took the 7th place ($9 million/year) in 2017 on the list of the highest-paid supermodels of the year. Obviously, the decision to join the Adidas roof plays more or less an important role in this impressive figure of this supermodel born in 1992.

A Brand Ambassador is an individual who is entrusted with cooperating with a brand to act as a representative and help bring products or services in a positive direction and closer to customers.

Brand ambassadors are a way of doing communication, which is no longer new to big brands, it exists even when traditional forms of advertising and marketing are still very popular. A brand ambassador is an outstanding individual who is entrusted to act as the representative of a brand and help bring its product or service up in a positive direction and closer to customers.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 1)

Brand Ambassador is a form that has been around for a long time, even though traditional forms of advertising and marketing are still prevalent.

Nowadays, when it comes to small and large sporting goods manufacturing companies in the world, cooperating with a brand ambassador has a healthy lifestyle, good image, a special personality.

Sometimes, sports idol plays the most important role in the campaign to promote products and improve the name of the company, it can be said to account for 8/10 success of the brand campaign. This is due to the development of technology that has created a younger generation who is always interested in what “idols wear” and hype storms.

Today, when it comes to sportswear companies from small to large in the world, relying on a brand ambassador to have a healthy lifestyle, beautiful image and a special personality Many people “idol” play an extremely important role in the campaign to promote products and promote the company’s name, accounting for 8/10 success of the brand campaign.

However, the sudden “jump” to the new dock is not uncommon or impossible. With rumors that Drake is about to leave Jordan Brand to join the Adidas rival, let’s SNKRVN check out which entertainment industry superstars who have been really for many reasons “change their heart” and return to the same roof with “Rival” of old lover.

1. Kanye West left Nike, coming to Adidas

As the owner of the tycoon of collaborative concerts, with Kanye West, Adidas convinced the rapper to come to him from the hands of rival Nike. Has been influencing the worldwide shoe-lovers over the past 10 years with designs with Louis Vuitton, Bape, Reebok and, more recently, this multi-talented but sultry rapper agreed to sign a contract partnered with Adidas in 2013 after disagreements over a portion of the Nike deal. In 2016, Kanye also kicked Nike on Twitter. New love with Adidas has released the legendary Adidas Yeezy version.

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Sports fashion

The Best Sportswear Brands in the World (part 1)

Sportswear includes clothes, shoes, and other accessories that are particularly designed for sports purposes. It needs to have certain functions, comfort, thermal properties, sustainability, specific fabric weight, and many other properties to suit different sports.

Sports companies have become massive businesses owing to their huge presence across countries and high brand loyalty. Customers all over the world look for the latest in trendiest sportswear, sports equipment, and therefore, the market for these sports companies is massive. These following sportswear companies spend aggressively on marketing and sponsorship, and thus have a tremendous popularity appeal and brand presence. The top sportswear brands include companies like Nike, Adidas, Rebok, Puma, etc. Here is the list of the top sportswear brands of the world.

Nike

It’s difficult to think of any sportswear brand that is better established than Nike, which might be because there isn’t one. This brand is the largest supplier of athletic shoes and apparel on the face of Earth. This position of Nike is earned through decades of technical innovation, clever marketing, and excellent design.

The legendary design team of Nike is behind some of the most important shoes in history. Therefore, the label did more than anyone to create sneaker culture and perpetually resides at the absolute cutting edge of footwear tech.

Adidas

No list of the greatest sportswear brands (or just the greatest brands in general) could be considered complete without mentioning Adidas. This German sporting giant has been churning out some of the finest athletic garb that the world has ever seen for over half a century.

The label’s iconic Trefoil logo has been adopted as a badge of honor by terrace fashion aficionados, hip hop pioneers, mods and Madchester hedonists. There is no other sportswear brand so intertwined with music and subcultural movements, and that’s before we get into how great the sneakers are.

Adidas has a knack for crafting instant, simplistic classics. The Superstar, the Stan Smith, the Samba, and the Gazelle. These shoes have solidified the Three Stripes’ reputation as one of the best sneaker brands on the planet. Meanwhile, the Kanye West-endorsed Yeezy line keeps hypebeasts drooling and queues forming for Adidas kicks around the world.

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Stylish athletes

David Beckham and personal branding story

David Beckham is the most mentioned name in the history of world football. What is the value of personal branding to make this name exist in football? Let’s find out!

Branding is probably the concern of many people and this is not a new topic but there are many aspects to analyze. Through the established personal brands, let’s see the value brought by the name David Beckham!

What is personal brand?

Personal branding is a perception or emotion, maintained by others, that describes their overall experience of you. Thus, Personal Brand is the direct answer to the question “Who are you?” in the eyes of others.

The more you value your personal brand, the more that answer will become known. It is not a tangible thing but an intangible thing of the psychological area you create for others, and a guarantee for an area, expertise or ability that you undertake, with values, Reputation cannot be found in anyone else.

What happened to the former Manchester United captain?

What is Beckham famous for? He is not a perfect player like Messi or Ronaldo, but the boy has the ability to cross the right wing and shoot the right penalty that has made all the contemporaries fall in admiration. Man United’s No. 7 legend is exactly known for his talent as a player.

Speaking of Beckham, we still remember something else. That is the handsome feature of a movie actor, a model rather than a football player. Many people think that Beckham is famous for being “too handsome” but it is also a brand that the creator bestowed on him. Talent, gentleness, loyalty, sincerity are the other brand values ​​that this player makes others remember him.

The power of personal brand

According to Mail on Sunday, since starting his career as a top player and then signing a sponsorship contract with Adidas in 1998, Beckham has helped the sportswear maker sell nearly 10 million jerseys. .

At the current price of each shirt, Becks’ total revenue for Adidas is £ 950 million. At its peak, the brands Armani, Adidas, Samsung and Coca brought Beckham to … 36,000 pounds a day.

All these brand associations help Beckham to have a huge fan base from many different age groups, different genders, different careers. This is why David Beckham’s personal brand is so attractive to such a big brand. And that is the power of the brand!

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Sports fashion

3 things you should know about Reebok brand (Part 2)

3. Outstanding product lines

Although it has become a part of Adidas and is no longer a heavyweight competitor as before, but can not completely deny the achievements that Reebok has brought to the sneaker world.

One of Reebok’s proud achievements during the golden years was a pair made for an extremely famous Bostan Celtic basketball player – Shaqnosis O’Neal and launched in 1995. With a shoe design create a nostalgic feeling about the 90s and especially with the return of classic fashion style in recent years

Reebok Instapump Fury x Vertments is the next shoe to be released with the surprise of so many fans because of its eye-catching appearance despite being extremely innovative and strange. Based on the once-popular design of the white Reebok shoes of the InstaPump Fury line, the style of the unique shoes easily fits with any outfit.

Gore Tex waterproof shoes are Reebok waterproof shoes, but the material is still very light and airy. Launched at its most glorious time, even this waterproof feature was launched before both Adidas and Nike

Reebok DMX shoes are considered a formidable opponent of the line of warriors sweeping on all fronts – Nike’s Air Max.

Reebok Classic Leather running shoes for Men and Women are Classic shoes with exquisite designs, simple and extreme easy to coordinate, but the visual effect makes you admire. While Nike has Nike Air Force 1, Adidas has Stan Smith, Reebok is Classic with many lines like Timeless Classic, Workout Classic

Ranked sixth among the outstanding shoes, the Pump Reebok The Pump with Pump technology was launched and really made a big impression. Similar to the Boots technology that makes Adidas, Air max makes Nike’s reputation, Pump technology is Reebok’s greatest pride.

Finally, in recent years, after merging with Adidas, Reebok once again made “impressive memories” for customers once again launching a new product line combined with Zig tech technology. Once again creating a breakthrough in the creative development of Reebok.

The shoes, along with the bold media campaign “Your move,” have been deployed on the area that has been storming for a while, this is also the first product to be launched when Reebok was merged with Adidas.