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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 2)

According to the list of the top 100 highest-paid athletes published by Forbes, Messi ($ 111 million) and Ronaldo ($ 108 million) ranked second and third on the list thanks to salary and advertising income. their fox.

Hookit, a site that evaluates the advertising effectiveness that celebrities bring to the brands they represent through their social media posts (Facebook, Instagram and Twitter), 2017 , Ronaldo posted 263 articles for one of the sponsors.

The posts generated 591 million interactions. Each post for sponsors like Nike, EA Sports and Herbalife, Ronaldo will make about $ 1.8 million.

Brazilian player Neymar is also active on social networks with 205 advertising posts. They generate 317 million interactions for sponsors like Nike, Gillette and Beats.

Less than, Messi has 91 advertising posts with 119 million interactions.

Ronaldo and Messi are “imprisoned” in “lifetime” advertising contracts with Nike and Adidas, so switching to the rival side will be difficult, but according to Roger Breum, head of marketing at Hookit, brands can still impact through contracts with the clubs they are playing.

Of course, it will not be cheap to “lock” two of the biggest football clubs in the world (only Manchester United can match Barcelona and Real in terms of team value). Barcelona signed a new deal with Nike in 2016 worth $ 180 million per year.

Meanwhile, Real Madrid also has an agreement of over $ 100 million per year with Adidas. Nike and Adidas have struggled for years in a battle for the upper hand in the football apparel industry. With the World Cup kicking off next week, the race is getting hotter and hotter.

Nike and Adidas outfits will appear with football stars at the world’s largest sporting event. Ronaldo’s Portugal team will be in Nike costume, while Messi’s Argentina team will be wearing Adidas clothes

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Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 2)

To this day, Nike has completely dominated the basketball market with 95% market share, taking full control from Converse. Even in 2003, Nike bought Converse for $ 305 million. It can be said that Michael Jordan has created a global effect not only for basketball but also for this sports shoes brand.

After becoming Nike brand ambassador, Michael helped the big man regain his throne after the crisis. He himself shared: “Will the Nike brand be as strong as today if I signed a contract with Adidas? We can never know that. However, if I look back, I can easily make the decision to choose Nike again. ”

Cristiano Ronaldo

If in basketball, Michael Jordan is the Nike brand ambassador for a lifetime, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 just after joining the Manchester United team.

It is known that this is Ronaldo’s first contract is also the most valuable contract. At the time of signing, he was paid US $ 5.1 million per year but since his name dominates the subject, the number has increased to US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. In addition, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusions

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve the success today, there has been a great deal of contribution from Nike brand ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.