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How do football players make money from sports fashion brands? (Part 2)

However, unlike Ronaldo, Messi does not invest too much in the brand to sell fashion and luxury goods … Instead, he buys a lot of real estate as well as investing in building buildings.

On social networks, Messi has about 89 million likes on Facebook and 83 million followers on Instagram. Forbes magazine estimates Messi’s total net worth is about 280 million USD and his income in 2016 is about 81.5 million USD, second only to Ronaldo.

David Beckham

However, talking about the brand advertising industry, it is impossible not to mention David Beckham even though the player retired from the field 5 years ago. Even, thanks to the advertising contract that Beckham has no less than the current famous football players.

In recent years, Beckham has built a monumental brand empire and appears on almost every product, from fashion, food, entertainment, television to luxury items like watches, car. Giving up on football gave him more time to focus on monetizing brands and advertising.

Beckham’s daily income is not less than the famous players today

According to Company House, Beckham earned about £ 32.5 million ($ 45.8 million) in 2017 dividends from his own company DB Ventures Limited, the figure for 2016 was £ 18 million. In addition, this handsome former player also earned £ 12.7 million from the use of his image rights in 2016, equivalent to an income of £ 35,000 / day.

Meanwhile, Chairman Richard Thompson of the brokerage firm M&C Saatchi Merlin estimates that Beckham can make up to £ 100 million ($ 133 million) per year from brand advertising contracts.

By making a lot of profits from the brand business and self-investment as above, Beckham has reached the top of the player making the most money, including salaries and advertising contracts or outside business today.

It can be said that the business of brand image with famous people, including football players, is completely normal and legitimate.

Although Beckham retired, but knowing how to promote and polish images, Beckham still has 54 million likes on Facebook, ranking in the top 5 athletes and former athletes of the world today. On Instagram, Beckham also has 42 million followers, ranking in the top 40 of the globe.

With huge revenues from advertising contracts, branding businesses and private startups, the media predicts the total value of Beckham’s assets around £ 300 million (US $ 450 million).

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Stylish athletes

David Beckham and personal branding story

David Beckham is the most mentioned name in the history of world football. What is the value of personal branding to make this name exist in football? Let’s find out!

Branding is probably the concern of many people and this is not a new topic but there are many aspects to analyze. Through the established personal brands, let’s see the value brought by the name David Beckham!

What is personal brand?

Personal branding is a perception or emotion, maintained by others, that describes their overall experience of you. Thus, Personal Brand is the direct answer to the question “Who are you?” in the eyes of others.

The more you value your personal brand, the more that answer will become known. It is not a tangible thing but an intangible thing of the psychological area you create for others, and a guarantee for an area, expertise or ability that you undertake, with values, Reputation cannot be found in anyone else.

What happened to the former Manchester United captain?

What is Beckham famous for? He is not a perfect player like Messi or Ronaldo, but the boy has the ability to cross the right wing and shoot the right penalty that has made all the contemporaries fall in admiration. Man United’s No. 7 legend is exactly known for his talent as a player.

Speaking of Beckham, we still remember something else. That is the handsome feature of a movie actor, a model rather than a football player. Many people think that Beckham is famous for being “too handsome” but it is also a brand that the creator bestowed on him. Talent, gentleness, loyalty, sincerity are the other brand values ​​that this player makes others remember him.

The power of personal brand

According to Mail on Sunday, since starting his career as a top player and then signing a sponsorship contract with Adidas in 1998, Beckham has helped the sportswear maker sell nearly 10 million jerseys. .

At the current price of each shirt, Becks’ total revenue for Adidas is £ 950 million. At its peak, the brands Armani, Adidas, Samsung and Coca brought Beckham to … 36,000 pounds a day.

All these brand associations help Beckham to have a huge fan base from many different age groups, different genders, different careers. This is why David Beckham’s personal brand is so attractive to such a big brand. And that is the power of the brand!

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Stylish athletes

Top 10 Most Stylish Female Athletes of All Time (part 2)

5. Shahid Afridi

Shahid Khan Afridi, the world’s most famous and stylish cricketer, best-known for his aggressive batting style. He holds the record for the fastest ODI century, the highest strike rate in ODI, as well as the most number of sixes in the history of ODI cricket. Shahid Afridi also launched his own brand of clothing with his name. With huge number of fans and followers, he is one of the most loved cricketer in the history of the sport.

6. Larry Fitzgerald

Larry Fitzgerald, an American football wide receiver for the Arizona Cardinals, is one of the best-dressed player in the National Football League (NFL) today. Certainly, when you have got a $120M contract, you can dress pretty well.

7. Roger Federer

Swiss professional tennis player Roger Federer is ranked world No. 2 by the ATP in December 2012. A lot of tennis critics, sports analysts, as well as former and current players consider him the greatest tennis player of all time.

8. Cristiano Ronaldo

Cristiano Ronaldo, world’s most popular, stylish, hot and sexy athlete, is a Portuguese footballer currently playing as a forward for Spanish club Real Madrid and serving as captain of the Portuguese national team.

9. David Beckham

David Beckham might be one of the suavest athletes of all time. He is widely-known as a fashion icon, and together with his wife Victoria, the love couple became lucrative spokespeople who are sought after by clothing designers, fashion magazines, health and fitness specialists, hair stylists, exercise promoters, spa and recreation companies, perfume and cosmetics manufacturers.

10. Arnold Palmer

American professional golfer Arnold Palmer, nicknamed “The King,” is generally regarded as one of the greatest female players in the history of professional golf. He is one of the sport’s most popular stars and most important trailblazer as he was the first superstar of tennis’s television age, which stared in the 1950s.