An immortal costume of Venus Williams
Modern tennis fashion is extremely diverse in style as well as losing the norm of short length, as long as players or athletes feel comfortable with the costumes they wear. Even so, the Wimbledon tournament still stipulates that the costumes of the players must be all white.
Becoming a tennis fashion icon gives female players a lot of lucrative contracts with fashion brands. Maria Sharapova, for example, pocketed tens of millions of dollars from deals with sports fashion brands. She is a feminine symbol on the field with super short dresses showing off her long legs.
Or as the case of Serana Williams thanks to stylish, sexy competition that her own fashion label should increasingly make.
Nowadays, no one still feels “eye-drooping” when they see female tennis players wearing skirts that are too short to reveal sexy shorts or a halter top. On the contrary, their attractive and healthy beauty is also a factor that attracts the audience to the field.
Sharapova imprints with sexy, elegant and seductive images
In addition, sportswear also has an unexpected effect, it contributes to the victory. According to Iain Greenlees, a sports psychology researcher at Chichesterr University, once surveyed and found that beautiful, impressive and branded costumes can put pressure on the opponent, thereby increasing chance of winning.
Many female players know how to take advantage of competition clothes to increase the percentage of victory. Researcher Ian Greenlees revealed that Serena William always likes to wear competition clothes that show off his strength. It was usually a revealing outfit to show off her muscular strength. This makes the opponent terrified and overwhelmed.
Becoming a fashion star on the field helps the female athletes achieve many beneficial contract of advertising.
Obviously, today’s tennis costumes are no longer merely a thing to wear when playing, they also contribute to reflect the personality and also actively support the owner.