However, unlike Ronaldo, Messi does not invest too much in the brand to sell fashion and luxury goods … Instead, he buys a lot of real estate as well as investing in building buildings.
On social networks, Messi has about 89 million likes on Facebook and 83 million followers on Instagram. Forbes magazine estimates Messi’s total net worth is about 280 million USD and his income in 2016 is about 81.5 million USD, second only to Ronaldo.
However, talking about the brand advertising industry, it is impossible not to mention David Beckham even though the player retired from the field 5 years ago. Even, thanks to the advertising contract that Beckham has no less than the current famous football players.
In recent years, Beckham has built a monumental brand empire and appears on almost every product, from fashion, food, entertainment, television to luxury items like watches, car. Giving up on football gave him more time to focus on monetizing brands and advertising.
Beckham’s daily income is not less than the famous players today
According to Company House, Beckham earned about £ 32.5 million ($ 45.8 million) in 2017 dividends from his own company DB Ventures Limited, the figure for 2016 was £ 18 million. In addition, this handsome former player also earned £ 12.7 million from the use of his image rights in 2016, equivalent to an income of £ 35,000 / day.
Meanwhile, Chairman Richard Thompson of the brokerage firm M&C Saatchi Merlin estimates that Beckham can make up to £ 100 million ($ 133 million) per year from brand advertising contracts.
By making a lot of profits from the brand business and self-investment as above, Beckham has reached the top of the player making the most money, including salaries and advertising contracts or outside business today.
It can be said that the business of brand image with famous people, including football players, is completely normal and legitimate.
Although Beckham retired, but knowing how to promote and polish images, Beckham still has 54 million likes on Facebook, ranking in the top 5 athletes and former athletes of the world today. On Instagram, Beckham also has 42 million followers, ranking in the top 40 of the globe.
With huge revenues from advertising contracts, branding businesses and private startups, the media predicts the total value of Beckham’s assets around £ 300 million (US $ 450 million).