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Sports fashion

The strong development of top sports fashion brands in the world (Part 1)

As sports fashion is increasingly loved and respected, names like Fila, Reebok, Champion or Kappa are also slowly rediscovering their golden age.

The fashion industry is seeing the sports fashion industry return with astonishing influence. Besides famous brands such as Nike, Adidas, Puma, other high-end sports fashion brands have gradually regained their glory.

1. FILA

Born in Northern Italy, famous as a tennis sports fashion brand with the brand representative of the famous tennis player Bjorn Borg – also a loyal fan of the famous sports brand. This red blue striped white tone. In 1986, Reinhold Messner wore a specially designed climbing suit as he completed the journey to conquer Mount Everest.

The brand always tries to follow its ideal of design, vintage but never conventional. However, FILA’s street fashion trend was started by teenagers in the 80s. And now it has been actively promoted by the millennials themselves.

2. Kappa

Kappa – an Italian sports fashion brand known for its strong image of European fans for many years. At first, its main line of clothing was socks and underwear. But the brand enjoyed a lot of success until its Creative Director decided to let Vicky Pollard wear his outfit in the Little Britain series.

Kappa is a well-known Italian sports fashion brand

And this is considered the end of the Kappa era. But, this sports fashion brand is coming back and thriving recently after it decided to change its strategy by inviting influential stars like Lewis Hamilton and Lewis. Brooklyn Beckham and gradually regained his reputation in the street fashion village. Their new collection shows the beginnings of classic retro lines combined with influences from modern fashion trends.

From sweatshirts, tracksuit, casual t-shirts to their sporty gear that is more fashionable than sporty. So, instead of remembering a lost sports fashion brand Kappa, we should look at them with a new, more vibrant outfit and worth looking forward to a bright future coming back for this sports fashion brand.