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Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 2)

To this day, Nike has completely dominated the basketball market with 95% market share, taking full control from Converse. Even in 2003, Nike bought Converse for $ 305 million. It can be said that Michael Jordan has created a global effect not only for basketball but also for this sports shoes brand.

After becoming Nike brand ambassador, Michael helped the big man regain his throne after the crisis. He himself shared: “Will the Nike brand be as strong as today if I signed a contract with Adidas? We can never know that. However, if I look back, I can easily make the decision to choose Nike again. ”

Cristiano Ronaldo

If in basketball, Michael Jordan is the Nike brand ambassador for a lifetime, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 just after joining the Manchester United team.

It is known that this is Ronaldo’s first contract is also the most valuable contract. At the time of signing, he was paid US $ 5.1 million per year but since his name dominates the subject, the number has increased to US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. In addition, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusions

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve the success today, there has been a great deal of contribution from Nike brand ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.

Categories
Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 1)

Adidas and Nike have long been a rival in the sports shoes market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

In order to get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Michael Jordan

Referring to Nike, people will immediately remember basketball legend Michael Jordan.

In the 1970s, Nike was a big name in the sports shoes market focused on developing running shoes. But by 1984, the market for saturated running shoes and Nike had to face a lot of difficulties from finance to competition from competitors.

At that time, Phil Knight, the founder of Nike, made a historic decision to select a player with the potential to become a big star to sign a sponsorship deal. He wants to create a sports idol with personality, fashion style associated with Nike.

At the same time, many young talents in this field are also sought by firms such as Converse or Adidas and Nike has chosen Michael Jordan – a young player not known by many major sports firms.

Imagine how hard it was for Nike to get the nod from this player. It was this historic decision that opened a whole new page for Nike. Michael Jordan really exploded in the 1984-1985 season and made Nike’s revenue soar.

His custom-designed Nike shoes named the Air Jordan burn out everywhere, even this red and black design has become a trend around the world. Since then Michael Jordan sublimated in his career as much as Nike’s sublimation so much, up to 1997 when Jordan won the 5th championship in his career marking Nike’s turnover reaching 9.19 billion USD.