Referring to Nike, people will immediately remember the basketball legend Michael Jordan.
In the 70s, Nike was a big name in the sports fashion market focusing on the development of running shoes. But by 1984, the market for running shoes saturated and Nike faced a lot of difficulties from financial to competition from competitors.
At the time, Nike founder Phil Knight made a historic decision to choose a player with the potential to become a big star to sign a sponsorship deal. He wanted to create a sports idol whose personality and fashion was associated with Nike.
Michael Jordan as Nike brand ambassador
It was this historic decision that opened a whole new page for Nike. Michael Jordan really exploded in the 1984-1985 season and caused Nike’s sales to skyrocket.
His custom-designed Nike shoe called the Air Jordan is on fire everywhere, even this red and black design has become a trend around the world. Since then Michael Jordan has flourished in his career as much as Nike’s revenue sublimated. In 1997, Jordan won the 5th championship in his career. It was also the time that Nike’s revenue reached $ 9.19 billion.
To this day, Nike has completely dominated the basketball market by owning 95% market share, taking complete control of Converse. Michael Jordan has created a global effect not only for basketball but also with this brand of sneakers. After becoming a Nike brand ambassador, Michael helped the big man regain his throne after a period of crisis.
If Michael Jordan is the lifelong Nike brand ambassador in basketball, in this sport, Nike has Cristiano Ronaldo. The Portuguese football player is currently the most famous name in football in particular and in sports in general. He was involved in advertising for Nike since 2003 when he first joined Manchester United.
As a Nike brand ambassador, Ronaldo has worn the brand’s shoes for nearly 900 matches during his football career. In addition, he is also the face of the Mercurial line of shoes for speed-loving players as well as cooperating to launch a sports product line named Ronaldo himself. The product line was a huge hit, having earned Nike millions of pounds.