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Sports fashion models

Nike brand ambassadors are always the leading stars in the sports field

Adidas and Nike have long been a rival in the sports shoe market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

To get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Cristiano Ronaldo as the Nike international brand ambassador

If in basketball, Michael Jordan is the Nike brand ambassador for life, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 when he just joined Manchester United.

It is known that this is the first contract of Ronaldo is also the most valuable contract. At the time of signing, he was paid the US $ 5.1 million per year but since his name dominates the subject, the number has increased to the US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. Besides, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusion

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve success today, there has been plenty of contributions from Nike ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.

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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 1)

Ronaldo has been known as the lifetime fashion ambassador for Nike sports brand. However, this famous football striker still earned an amount of money up to $216. Let’s see how that can happen.

Messi is the brand’s representative for Adidas but also helped Nike earn $ 111 million from advertising on personal social networking site with hundreds of millions of fans.

Cristiano Ronaldo and Lionel Messi are two famous players all over the world and have a total of more than 500 million followers on social networking sites.

Over the years, the duo has split the 10 Best Player of the Year awards, and the clubs they are competing against are Real Madrid and Barcelona, ​​also the two most successful clubs in the last decade when they split 7 times to win the Premier League.

Both players have a brand portfolio that represents “money maker” bringing in about $ 47 million a year for Ronaldo and $ 27 million for Messi.

In return, both also bring great benefits to brand representation partners, especially sports giants Nike and Adidas, through their social networking sites.

Ronaldo has been advertising with Nike since 2003, while Messi has been Adidas’ brand representative since 2006. Both have “lifetime” advertising contracts.

However, by sponsoring outfits for Real Madrid and Barcelona in La Liga (Nike sponsors Barcelona, ​​Adidas sponsors Real Madrid) Ronaldo and Messi also create significant value for their biggest rivals. brand they represent.

For example, Nike’s logo still appears quite clearly on Messi’s Barcelona uniform even though it is an ad for Adidas to 184 million followers on this player’s social network.

Similarly to Ronaldo, Real Madrid also has an agreement with Adidas, making the three stripes symbol still appear prominently on Ronaldo’s uniforms when writing an ad for Nike to 322 million fans.

As a result, Ronaldo brought in $ 216 million for Adidas, while Messi brought in $ 111 million for Nike in the past 12 months.

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Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 2)

To this day, Nike has completely dominated the basketball market with 95% market share, taking full control from Converse. Even in 2003, Nike bought Converse for $ 305 million. It can be said that Michael Jordan has created a global effect not only for basketball but also for this sports shoes brand.

After becoming Nike brand ambassador, Michael helped the big man regain his throne after the crisis. He himself shared: “Will the Nike brand be as strong as today if I signed a contract with Adidas? We can never know that. However, if I look back, I can easily make the decision to choose Nike again. ”

Cristiano Ronaldo

If in basketball, Michael Jordan is the Nike brand ambassador for a lifetime, then in this sport, Nike has Cristiano Ronaldo. The Portuguese footballer is currently the most famous name in football in particular and the sports village in general. He has been involved in advertising for Nike since 2003 just after joining the Manchester United team.

It is known that this is Ronaldo’s first contract is also the most valuable contract. At the time of signing, he was paid US $ 5.1 million per year but since his name dominates the subject, the number has increased to US $ 30 million and is still increasing. He was officially signed a lifetime contract by Nike in 2016.

As Nike brand ambassador, Ronaldo has worn its shoes for nearly 900 matches throughout his football career. In addition, he is also the face of Mercurial shoes for players who love speed and cooperation to launch a sports product line named after him. The product line was a huge success, helping Nike earn millions of pounds.

Conclusions

Through the ups and downs of business, Nike has now maintained its position in the field of sports shoes ready to compete with many other big names.

To achieve the success today, there has been a great deal of contribution from Nike brand ambassadors, big stars in the sports industry, even those who have become legendary. Look at the success of Nike’s brand ambassador strategy to see how important Influencer is in marketing campaigns.

Categories
Sports fashion models

Nike Brand Ambassador: The leading stars in sports field (Part 1)

Adidas and Nike have long been a rival in the sports shoes market. The feud between these two giants takes place on all fronts, including the struggle to get advertising contracts with the world’s big stars.

In order to get the signatures of the following names as Nike brand ambassadors, this brand of sports shoes had to compete fiercely with other names. So who are these people? How did they contribute to Nike’s success? Let’s analyze Marketing through the article below.

Michael Jordan

Referring to Nike, people will immediately remember basketball legend Michael Jordan.

In the 1970s, Nike was a big name in the sports shoes market focused on developing running shoes. But by 1984, the market for saturated running shoes and Nike had to face a lot of difficulties from finance to competition from competitors.

At that time, Phil Knight, the founder of Nike, made a historic decision to select a player with the potential to become a big star to sign a sponsorship deal. He wants to create a sports idol with personality, fashion style associated with Nike.

At the same time, many young talents in this field are also sought by firms such as Converse or Adidas and Nike has chosen Michael Jordan – a young player not known by many major sports firms.

Imagine how hard it was for Nike to get the nod from this player. It was this historic decision that opened a whole new page for Nike. Michael Jordan really exploded in the 1984-1985 season and made Nike’s revenue soar.

His custom-designed Nike shoes named the Air Jordan burn out everywhere, even this red and black design has become a trend around the world. Since then Michael Jordan sublimated in his career as much as Nike’s sublimation so much, up to 1997 when Jordan won the 5th championship in his career marking Nike’s turnover reaching 9.19 billion USD.