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Sports fashion models

Being Nike’s ambassador, still Ronaldo helped Adidas earn money (Part 1)

Ronaldo has been known as the lifetime fashion ambassador for Nike sports brand. However, this famous football striker still earned an amount of money up to $216. Let’s see how that can happen.

Messi is the brand’s representative for Adidas but also helped Nike earn $ 111 million from advertising on personal social networking site with hundreds of millions of fans.

Cristiano Ronaldo and Lionel Messi are two famous players all over the world and have a total of more than 500 million followers on social networking sites.

Over the years, the duo has split the 10 Best Player of the Year awards, and the clubs they are competing against are Real Madrid and Barcelona, ​​also the two most successful clubs in the last decade when they split 7 times to win the Premier League.

Both players have a brand portfolio that represents “money maker” bringing in about $ 47 million a year for Ronaldo and $ 27 million for Messi.

In return, both also bring great benefits to brand representation partners, especially sports giants Nike and Adidas, through their social networking sites.

Ronaldo has been advertising with Nike since 2003, while Messi has been Adidas’ brand representative since 2006. Both have “lifetime” advertising contracts.

However, by sponsoring outfits for Real Madrid and Barcelona in La Liga (Nike sponsors Barcelona, ​​Adidas sponsors Real Madrid) Ronaldo and Messi also create significant value for their biggest rivals. brand they represent.

For example, Nike’s logo still appears quite clearly on Messi’s Barcelona uniform even though it is an ad for Adidas to 184 million followers on this player’s social network.

Similarly to Ronaldo, Real Madrid also has an agreement with Adidas, making the three stripes symbol still appear prominently on Ronaldo’s uniforms when writing an ad for Nike to 322 million fans.

As a result, Ronaldo brought in $ 216 million for Adidas, while Messi brought in $ 111 million for Nike in the past 12 months.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 2)

2. Kendrick Lamar left Reebok, went to Nike

After a period of collaboration since 2016 with Reebok and releasing 3 pairs of Reebok Club C, Kendrick Lamar in August 2017 posted on Twitter a picture of him wearing on the feet of Nike Cortez with caption hashtag #TeamNike. The reason why many people believe that it is simply because he is actually the “HUMBLE.” Having long had more feelings for “the Swoosh”, Reebok is only a temporary affair.

3. Rihanna left Adidas, coming to PUMA

So far, no one knows why Rihanna gave up Adidas to come to PUMA in December 2014. Analysts and analysts say it is most likely because PUMA has agreed to the value of the $ 1 million contract Rihanna and her team set. Right in the following year, the PUMA by Rihanna Collection was launched, promoted loudly, and immediately made the community love sports fashion.

4. Big Sean left Adidas, coming to PUMA

Like Rihanna, rapper Big Sean also gave up Adidas to the black panther PUMA in January 2017. Remember, when his career began to improve, this rapper “Bounce Back” once collaborated with Adidas and released releases like Attitude Hi or Pro Model. However, it seems that once again the roof is more attractive when Big Sean decides to join the team with Rihanna, Selena Gomez, or The Weeknd.

5. Karlie Kloss left Nike, came for Adidas

Supermodel Karlie left Nike and came to Adidas in 2016. Former Victoria’s Secret model immediately took the 7th place ($9 million/year) in 2017 on the list of the highest-paid supermodels of the year. Obviously, the decision to join the Adidas roof plays more or less an important role in this impressive figure of this supermodel born in 1992.

A Brand Ambassador is an individual who is entrusted with cooperating with a brand to act as a representative and help bring products or services in a positive direction and closer to customers.

Brand ambassadors are a way of doing communication, which is no longer new to big brands, it exists even when traditional forms of advertising and marketing are still very popular. A brand ambassador is an outstanding individual who is entrusted to act as the representative of a brand and help bring its product or service up in a positive direction and closer to customers.

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Sports fashion models

5 sports brand ambassadors who have “changed their hearts” (Part 1)

Brand Ambassador is a form that has been around for a long time, even though traditional forms of advertising and marketing are still prevalent.

Nowadays, when it comes to small and large sporting goods manufacturing companies in the world, cooperating with a brand ambassador has a healthy lifestyle, good image, a special personality.

Sometimes, sports idol plays the most important role in the campaign to promote products and improve the name of the company, it can be said to account for 8/10 success of the brand campaign. This is due to the development of technology that has created a younger generation who is always interested in what “idols wear” and hype storms.

Today, when it comes to sportswear companies from small to large in the world, relying on a brand ambassador to have a healthy lifestyle, beautiful image and a special personality Many people “idol” play an extremely important role in the campaign to promote products and promote the company’s name, accounting for 8/10 success of the brand campaign.

However, the sudden “jump” to the new dock is not uncommon or impossible. With rumors that Drake is about to leave Jordan Brand to join the Adidas rival, let’s SNKRVN check out which entertainment industry superstars who have been really for many reasons “change their heart” and return to the same roof with “Rival” of old lover.

1. Kanye West left Nike, coming to Adidas

As the owner of the tycoon of collaborative concerts, with Kanye West, Adidas convinced the rapper to come to him from the hands of rival Nike. Has been influencing the worldwide shoe-lovers over the past 10 years with designs with Louis Vuitton, Bape, Reebok and, more recently, this multi-talented but sultry rapper agreed to sign a contract partnered with Adidas in 2013 after disagreements over a portion of the Nike deal. In 2016, Kanye also kicked Nike on Twitter. New love with Adidas has released the legendary Adidas Yeezy version.

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Sports fashion

The Best Sportswear Brands in the World (part 1)

Sportswear includes clothes, shoes, and other accessories that are particularly designed for sports purposes. It needs to have certain functions, comfort, thermal properties, sustainability, specific fabric weight, and many other properties to suit different sports.

Sports companies have become massive businesses owing to their huge presence across countries and high brand loyalty. Customers all over the world look for the latest in trendiest sportswear, sports equipment, and therefore, the market for these sports companies is massive. These following sportswear companies spend aggressively on marketing and sponsorship, and thus have a tremendous popularity appeal and brand presence. The top sportswear brands include companies like Nike, Adidas, Rebok, Puma, etc. Here is the list of the top sportswear brands of the world.

Nike

It’s difficult to think of any sportswear brand that is better established than Nike, which might be because there isn’t one. This brand is the largest supplier of athletic shoes and apparel on the face of Earth. This position of Nike is earned through decades of technical innovation, clever marketing, and excellent design.

The legendary design team of Nike is behind some of the most important shoes in history. Therefore, the label did more than anyone to create sneaker culture and perpetually resides at the absolute cutting edge of footwear tech.

Adidas

No list of the greatest sportswear brands (or just the greatest brands in general) could be considered complete without mentioning Adidas. This German sporting giant has been churning out some of the finest athletic garb that the world has ever seen for over half a century.

The label’s iconic Trefoil logo has been adopted as a badge of honor by terrace fashion aficionados, hip hop pioneers, mods and Madchester hedonists. There is no other sportswear brand so intertwined with music and subcultural movements, and that’s before we get into how great the sneakers are.

Adidas has a knack for crafting instant, simplistic classics. The Superstar, the Stan Smith, the Samba, and the Gazelle. These shoes have solidified the Three Stripes’ reputation as one of the best sneaker brands on the planet. Meanwhile, the Kanye West-endorsed Yeezy line keeps hypebeasts drooling and queues forming for Adidas kicks around the world.

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Sports fashion

3 things you should know about Reebok brand (Part 1)

The Reebok brand wants to bring the gazzelle antelope character into its products and also demonstrates that Reebok brand sports fashion brand is always the leading name in the field of fashion accessories and sports equipment. The personality style, produced by cutting edge technology.

1. Calculate the symbol

The legendary Reebok shoe brand with the Delta logo is no longer strange to sports people or especially those who are passionate about endless sports shoes. Like Nike’s “Swoosh” or Adidas’ three stripes “logo, this Delta logo earned the name Reebok much success.

The Reebok shoe company starts with a fairly simple logo with stylized Reebok next to the British logo – where the shoe brand was born. This logo has been with the brand for nearly a century until it released the vector logo a symbol of Reebok’s success and with the shoe Vector horns that surpassed Nike to become a sports brand.

The largest in the United States in the 80s. Vector’s existence ended in 2014 when the company launched the Delta logo which is also its official logo to the present time. The new logo addresses the message of a positive change in people’s lives when it comes to fitness.

“Those who pursue a full, happy and happy life through exercise. We believe the benefits of an active life go beyond the physical benefits and impact on your whole body and your relationship with others. ”- Matt O’Toole, Marketing Manager of Reebok said. While Delta is not overrated, the idea is that it’s more like a software company than a fashion company.

2. Trademark history

The original Reebok company was founded in 1895, when it was a subsidiary of the parent company J.W.Foster & Sons in England. It was born from the boss’s desire to make a pair of running shoes for boys to compete. In 1958, the company was renamed Reebok, after the transliteration of the word Rhebok, the name of an African antelope.

Delta Reebok logo

In 1979 when Paul Fireman – then working at an American sports goods distribution center – decided to invest in Reebok. Seeing its potential through the design and quality of the Reebok shoes brought to the international shoe exhibition that year in Chicago, Fireman quickly signed an agreement to distribute Reebok into the US market.

Reebok used to account for 26% of the US sports product market in the 1980s. In 2006, Adidas acquired Reebok in an attempt to expand its market share in North America, competing directly with Nike.