David Beckham is the most mentioned name in the history of world football. What is the value of personal branding to make this name exist in football? Let’s find out!
Branding is probably the concern of many people and this is not a new topic but there are many aspects to analyze. Through the established personal brands, let’s see the value brought by the name David Beckham!
What is personal brand?
Personal branding is a perception or emotion, maintained by others, that describes their overall experience of you. Thus, Personal Brand is the direct answer to the question “Who are you?” in the eyes of others.
The more you value your personal brand, the more that answer will become known. It is not a tangible thing but an intangible thing of the psychological area you create for others, and a guarantee for an area, expertise or ability that you undertake, with values, Reputation cannot be found in anyone else.
What happened to the former Manchester United captain?
What is Beckham famous for? He is not a perfect player like Messi or Ronaldo, but the boy has the ability to cross the right wing and shoot the right penalty that has made all the contemporaries fall in admiration. Man United’s No. 7 legend is exactly known for his talent as a player.
Speaking of Beckham, we still remember something else. That is the handsome feature of a movie actor, a model rather than a football player. Many people think that Beckham is famous for being “too handsome” but it is also a brand that the creator bestowed on him. Talent, gentleness, loyalty, sincerity are the other brand values that this player makes others remember him.
The power of personal brand
According to Mail on Sunday, since starting his career as a top player and then signing a sponsorship contract with Adidas in 1998, Beckham has helped the sportswear maker sell nearly 10 million jerseys. .
At the current price of each shirt, Becks’ total revenue for Adidas is £ 950 million. At its peak, the brands Armani, Adidas, Samsung and Coca brought Beckham to … 36,000 pounds a day.
All these brand associations help Beckham to have a huge fan base from many different age groups, different genders, different careers. This is why David Beckham’s personal brand is so attractive to such a big brand. And that is the power of the brand!