Uniqlo is famous for its comfortable and durable material technology, it will not be strange for Uniqlo to want to penetrate deeper into the Sportwear playground, a typical example of this direction is the event Roger Federer officially signed with Uniqlo has caused a significant shock in the tennis world.
Earlier this summer, the Swiss tennis “king”, Roger Federer announced the termination of Nike’s agency contract after 21 years of sticking. This year Federer has turned 37 and he revealed that he has just signed a long-term contract with Japanese daily wear brand Uniqlo.
This contract will be valid and last for 10 years before he turns 47, an age can not participate in professional tennis tournaments. According to some sources, this Federer contract is worth an estimated 300 million USD.
The big fashion contracts
Roger Federer is not the first tennis player to sign a contract with Uniqlo. The former one is Novak Djokovic and currently Novak is representing Lacoste. It is thought that Uniqlo connecting with the greatest tennis player of all time was a bold mov
Roger Federer left Nike after 21 years of sticking and accepting the cooperation with Uniqlo. Fans are keen to know how he feels after this departure and how Nike’s move towards this. Roger Federer explained that because his contract with Nike has expired.
His departure is a new visual experience of his career. He wanted to find a new side of himself when he is no longer attached to Swoosh. Federer himself values the time he works with Nike and Uniqlo also respects this issue. Nike also did not show any clear action on this.
In the future, the partnership between Federer and Uniqlo may include lifestyle clothing. This apparel for other sports, or even life jackets. Besides, Roger Federer is quite knowledgeable and has a great relationship in fashion. He has walked on the catwalks of the world’s luxury and luxury brands such as Dior, Gucci, Ferragamo.
The last important thing, in Roger Federer, Uniqlo saw the appropriate style when wearing Uniqlo’s tennis clothes. Everything is so good, how could Uniqlo not quickly “pull” Roger Federer to me!