With the absolute advantage of a very standard body with a large number of followers on social networks, today super models are the face that sports fashion brands are always looking for and creating campaigns for big marketing.
Supermodel Kendall Jenner has just shared on Instagram that she has officially become the newest face of the Adidas sports fashion brand.
Not long ago, Bella Hadid also announced that she had just joined the Nike family. By using images of top fashion models like Bella or Kendall, sports brands are trying to build their position, image, and expand their influence in the fashion market.
Kendall Jenner is not the first fashion supermodel to become the face of sports fashion brand Adidas. Not long ago, supermodel Karlie Kloss also continuously shared pictures of her promoting special products designed by Stella McCartney in conjunction with Adidas. Not to give up, Nike also quickly made Bella Hadid as the brand’s latest promotional face.
Karlie Kloss is a familiar face in Adidas by Stella McCartney designs
Sports brands’ entry into fashion is not new. However, the previous collaborative projects are only limited to combining with fashion designers.
Adidas is a pioneer brand with long-term cooperation projects with Japanese designer Yohji Yamamoto, Stella McCartney, and Raf Simons. These special collections are the bridge, bringing the world of high-end sportswear closer to the sportswear market with a large consumer base.
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It can be easily seen that in addition to the “extreme” measurements and body, all supermodels like Kendall Jenner, Karlie Kloss, or Bella Hadid have a huge number of fans on social networks.
She then went on to post photos and other information about Nike events she would attend. Each post continues to receive more than 500,000 likes and thousands of comments.
Supermodels and sports fashion brands in the digital age
In the current digital age, when activities associated with influencers on social media have become an indispensable part of market activities, the numbers of likes and comments are weak. The key factor in determining the success of a brand or its promotional campaign.
This also explains why sports brands in recent years have not only collaborated with or used images of famous sports athletes to promote their products or brands. The strength of supermodels, but the new generation like Karlie, Kendall, or Bella is their influence on fans – potential consumers – through social media channels like Instagram or Twitter.