Family feuds aren’t all that rare. What’s uncommon, however, is for them to escalate to the extent of the one that gave Puma its shot at greatness.
Brothers Rudolf and Adolf Dassler together founded a sportswear label; however, since their relationship went sour, it split into two separate entities, Adidas and Puma. Both achieved huge success, but it had been Adidas that went on to become the foremost prominent.
Still, what Rudi Dassler’s Puma does, it does well. The label is understood for its retro-tinged athletic apparel and timeless trainers just like the Suede Classic. In additional recent years, it capitalised on a trend to become the unofficial king of affordable chunky trainers. Models like the Thunder Spectra and therefore the RS-X became a number of the foremost popular, trend-driven sneakers in recent history, and a few of the foremost wearable, too.
Bolton could seem like an unlikely birthplace for a worldwide sportswear phenomena but that’s exactly where Reebok came into the planet.
The Lancashire label has been making sneakers and sporting apparel since 1958, but it had been during the 1980s when things really took off. The brand released the Workout – the primary athletic shoe designed specifically for ladies – and sales went through the roof. Since then, Reebok has been a retro sportswear style icon.
An acronym for the Latin expression “Anima Sana In Corpore Sano” (“You should pray for a healthy mind during a healthy body”), the Japanese label ASICS may be a brand built round the concept of wellness through sports.
Founded as Onitsuka Co. in 1949, ASICS quickly became known for its high-quality athletic footwear. Basketball shoes were a number of the brand’s first products, but because the years glided by, ASICS gained a reputation for its running sneakers.
Today, the label is considered one among the best purveyors of performance footwear within the world, with a sideline in crafting nostalgia-heavy retro trainers as a part of its Onitsuka Tiger line.