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What surprises to expect about sports fashion in the 2020s? (Part 1)

New year, new decade, the fashion world promises to receive many unexpected changes. What is likely to happen in 2020?

In fashion, 10 years is an important time to mark a period of history. We have just passed the first decade of the 21st century. It is the decade of sports fashion, street fashion, social networks, influencers and Millennials. In the next 10 years, we will also witness the rapid change of the fashion world with unexpected elements.

1. NEW FACTORS AND THE RETURN DAY OF BACKGROUNDS

Fashion is a contradictory field when we are always hungry for new things but we only believe in the hands of successful names. Perhaps the coming decade will meet this dual standard.

In the past 10 years, the fashion industry has set a record for the speed of “changing blood”. 5-year or 10-year contracts are only 3 years old and even many fashion designers can only survive a season.

The idea of ‚Äč‚Äčreplacement will be the famous names before, but the brands have surprised by promoting new talent. The typical phenomenon are Alessandro Michele of Gucci and Daniel Lee of Bottega Veneta, both successful in the brand’s blood transfusion.

Also to mention the long-running “war horses” are Jona Than Anderson of Loewe and Olivier Rousteing of Balmain. In the context of the generation of star designers not making achievements as expected as Raf Simons, Marc Jacobs, it is more and more reason to expect young designers to bring a new wind.

Looking forward to the new, but also from the nostalgia of the golden age. During the Spring – Summer Fashion Week 2020, the talented couturier Christian Lacroix surprised by accepting a collaboration with Dries Van Noten for the collection to revive the fashion-loving hearts that are dying.

Or recently, designer Bouchra Jarrar announced that he would return to Couture Fashion Week after his absence. Although not creating great buzz, the recent return of fashion prince Olivier Theyskens has also been noticed and supported by many people in sports fashion.