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Sports fashion

What surprises to expect about sports fashion in the 2020s? (Part 2)

2. NEW TRENDS

One of the first signs that can be seen is the silent disappearance of the controversial brand Vetements. To keep streetwear life long, pure streetwear brands like Stussy or Supreme will no longer stand alone as they did, instead evolving with collaborations with luxury brands.

For the next 10 years, we look for solutions to tackle fashion waste as well as unsold inventory, continue to create new materials by recycling waste and researching new production technologies. consume less resources.

On a 10-year cycle, during the first years of the decade, the economic crisis took place. That is also the reason for the minimalism to the throne. If about the first half of the previous decade, Chinese people bought brand name in a frantic way, making the maximum style occupy a large market share, maybe the situation will turn around.

The past decade of fashion

Looking back over the past decade of fashion, one of the hallmarks is undoubtedly mutually beneficial collaborative missions. The most common are the handshakes between popular brands or sports brands with a designer or more famous brand.

The type of collaboration in fashion reaches a high level, breaking all prejudices when Louis Vuitton joins Supreme. The author of the project – Kim Jones continued to produce a collection of collaborations between Dior Men and Stussy.

Besides the collaborative project between contemporary artists, we will witness the “non-fashionable” handshake in fashion. Louis Vuitton’s creative director Nicolas Ghesquière is known to love eSports games.

Not only stopped with an advertising campaign using a model in a video game, Louis Vuitton recently launched a project in conjunction with the famous online game League of Legends to design not only the page. for the characters but also for the real people.

This is one of the very successful projects of Louis Vuitton in the past year, promising to create a new trend of collaboration in fashion beyond all limits.

Conclusions

The evolution of 21st-century fashion has not only stopped at the evolution of style or style, but is now a fierce battle over strategy, sales and ideas. Obviously the 10-year period is long enough for a new event to change everything, but there will still be continuity and a new level of what has happened before. Are you ready for the upcoming changes and surprises in fashion this decade?